– – Next in Digital Marketing – –
- Convert More Visitors
- Optimizing Sales Funnel
- Making it easy
- Marketing on social media
- Be mobile friendly
- Focus on content more
- Tools are important
- Saas products
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With the changing time and technology, it is not difficult to find people who are living a dual lifestyle, there is a conflict in choices for both lifestyle so now it has become very difficult in understanding the customers. It is difficult to analyze customers’ choice and interests, with changing technologies marketing has also changed a lot.
There are broadly three categories on which every digital marketer should focus and try innovating with.
1. Convert More Visitors
Any online business is constantly seeking for methods of increasing their conversion rates. As the customer’s psychology is changing you too must change your methods of marketing.
Many marketers track their ROI in terms of the amount of traffic they’re getting, but that only tells part of the story. More traffic doesn’t automatically mean more conversions. It is very important for the business that the traffic they are receiving converts because having more traffic is easier but converting that traffic is the difficult part.
2. Optimizing Sales Funnel
By making a sales funnel you get a better understanding of what is needed to be done at that time. You need to carefully study your sales funnel and see the areas where you can work better by doing so you will be able to analyze your customer better. There is a lot is happening in the digital world these days you need to keep up with trends to make things work for you. Apply new strategies to optimize your sales funnel.
3. Making it Easy
In the twenty-first century everyone is always in a rush and so is your customer. As a digital marketer, your prime responsibility is to make the customers’ experience good. You must focus on advertising in such a way that your content remains valuable yet not much time-consuming.
Why do you need to focus on New Trends?
Your customer is evolving daily. Are you evolving with them? As a digital marketer, you should be ready for frequent changes in simple words, you must increase your adaptability.
The expectation of customers is changing frequently, nowadays people want everything in the simplest form but the process of making everything simple is very complicated. Understanding buyer’s cycle has become a difficult task. Marketers must evolve themselves to have a good understanding of their customers and their needs
The infographic below shows how customer service’ expectation of customer has changed over the course of time.
Knowing the Basics is Important
There has been an immense change in the marketing techniques, the digital world is growing at a very fast pace. To evolve oneself as a digital marketer and compete with the changing marketing techniques one must know the basics.
The mistake most people who are going for learning digital marketing is that they are just focusing on learning about the trend and new things but are forgetting about basics.
Yes, it is important to learn the latest things to be in the market but you must understand that trends are meant to be changed. Now, it is not possible that as the trend changes, you unlearn everything and again start learning new things.
When you expertise the basic then it is not a difficult task o adjust to the new trends as the basic motive of business never changes, you are always in a business to grow.
Now is the time for tech generation who does now wait to write an email or letter and wait for its reply for days they simply go and post their problems on social media pages.
What are the New Areas you need to Focus on this Year?
Social media marketing has become an integral part of any business. As a digital marketer, you must understand the opportunity social media provides for promoting your brands. There are more than 523,000,000 global users on social media and each of the social media tools provide various means of brand engagement, increase in followers as well as likes. Through these, you can increase your brand value and bring in more customers.
Most of the top brands have now claimed their profiles on the major social platforms and are busy developing their networks. Lots of good work is going on, though what’s perceived as ‘good’ differs from brand to brand and sector to sector.
Many large firms have yet to get to grips with social as a service channel, whereas this is much less of a struggle for smaller companies that are socially-savvy. For any digital marketing providing social as a service has become a must.
Marketing on Social Media
Be Mobile Friendly
In 2013, there was a seismic shift in shopping trends. As of June 2013, the online shopping champions were – you guessed it – mobile devices. They officially passed desktop PCs and laptops, garnering 55% of consumer shopping time spent online as measured, as compared to 45% for laptops and desktops combined. That number continues to climb. As of December 2014, smartphones and tablets now account for 60% of digital media time spent.
These figures are only increasing day by day so it is a must that as a digital marketer you focus on focus on mobile advertising. When we are talking about mobile compatibility that means now again you have to work with low bandwidth. The challenge now is to make things attractive in simple ways.
Focus more on Content
Content is the most important part of any marketing business. If your content is not good you cannot sell it even after spending a lot of money. In the upcoming trends in social media video content has become the most powerful way of attracting your audience.
Work on creating valuable content that customer is looking for. A good content helps a lot in generating leads, make strategies for your content creation.
Promote your content through social media. Do a thorough customer research to understand your customer and create content which appeals your targeted audience.
With the growing abundance of easily accessible and affordable technology solutions, courtesy of SaaS, the cloud and mobile computing, technology products, and services are becoming increasingly commoditized. Therefore, digital marketing strategy will create a great impact and is considered to be an effective marketing strategy for Software as Service product providers. Designing a right SaaS digital marketing approach, SaaS firms can confidently introduce new products, prepare accurate forecasts and execute target growth or expansion initiatives.
You must read the above article to know what’s next in digital marketing.
Thus we can conclude that the digital marketing arena has evolved a lot and it is growing and changing every day. So, there is a need that the digital marketers evolve according to the changes in the digital marketing field. They should always be ready for adaptability, only then will they be able to meet customer’s requirement and needs.