– – Your First 100 sales – –
- Create an XML Sitemap
- Sign up with Google Analytics
- Sign up for Google Webmaster Tools and Bing Webmaster Central
- Setup Google Alerts
- Submit your Website for Free Niche Directories
- Submit a Press Release
- Start a Blog
- Create a Social Media Account
- Create a Social Bookmarking Account
- Inform your Contacts about your New Site
- Create Email Follow up System
- Check your Website’s ease to use
Hey, just wanted to say Hi! If it interests you,
We at Growth Pixel are on a mission to help 100 Businesses to boost their Online Sales by at least 30% in this Financial Year. Just wanted to know if it is Yours then mail us your requirement.
PS: Our eCommerce Division has seen some tremendous growth, so wanted to share the principles, methods, practices (and secrets) that you can use to sky rocket your eCommerce Business. If you have any query, do leave a comment to this blog or write us to [email protected]
Having an e-commerce business does not constrict itself to just making a website, it takes a lot more to actually run your e-commerce store. Now when you are through with building your website, creating catalog and uploading product pictures it is the time to start your marketing.
It is often seen that many e-commerce business owners skip this part or are not aware of it but let me tell you it is a very important step for your brand’s success.
After launching your brand comes sale – the most important part. The sole reason you are in a business. But the big question is “how to do sales”? In other words how to drive more traffic towards your website.
Do remember that you learn new things every day it will take some time to be successful, but with the right strategy and tools, that time can be minimized.
After launching your website, there are some things that you have to do to make it competitive, be searched online, and your visitors will learn about your website. It’s not only for SEO purposes but making your website user-friendly.
Here are some of the things to do after launching your first e-commerce website.
1. Create an XML Sitemap
This is one of the most important things you must do, by creating a sitemap you get your website indexed by search engine. You can upload your sitemap using Google Webmasters Tools, Bing Webmaster Central, and Yahoo Site Explorer. There are a number of sites that will create a free sitemap for you (under some page limit).
2. Sign up with Google Analytics
Google Analytics is a godsend tool for you if you are not a very tech person. Google analytics is not just good for e-commerce but any business online. It is totally free all you need is just a Gmail-id to start using it.
3. Sign up for Google Webmaster Tools and Bing Webmaster Central
Once you are signed with Google Analytics account, signing Google Webmaster is just a simple task. Google Webmaster is very useful for understanding various data points that will allow you to manage your site effectively. You can track your backlinks, organic search clicks/ impressions/CTR, average site loading time, HTML errors, most important keywords, and much more
4. Setup Google Alerts
Google Alerts lets you get alerted as soon as the terms you want to be notified are included in any web pages. This is a great tool to monitor mentions and in monitoring one of your most important keywords.
5. Submit your Website to Free Niche Directories
There are several niche directories only which are a good source for finding experts in any particular field. Every new site should submit their website to these free niche directories upon their launch.
It may not seem very important task but it can be beneficial in referring yourself.
6. Submit a Press Release
Releasing press release is a must. This will provide a simple introduction of your company to customers, what you sell, what makes you unique, etc. this will be a closure to your customers about your business.
It is not necessary that you spend a lot of money for doing a press release, there are large many sites that let you distribute for free.
Some popular websites for PR – PR.com, PRlog.org, OpenPR.com, Free-Press-Release.com, 1888PressRelease.com, i-Newswire.com, and 24-7PressRelease.com.
7. Start a Blog
In any e-commerce business making a connection with the audience is very important. Social media is the best way for establishing this connection with your audience. Blogs are a good way to create awareness for your audience. Your work does not limit just selling the product once, you want a customer to come back to you again and again.
This is only possible when a customer finds maximum value from you and is aware of your new services and product. Blogs are the best way to engage your audience, you do not need to write about your services and products all the time, talk about benefits of the product, how to get the best usage out of it or talk in a general sense.
For example: If you are a footwear brand you can tell people about how to take care of feet or how to store their footwear properly.
Compel your customers to share your content and buy from you. The big part is again how to make these blog posts beneficial for you. Make a list of keywords related to your product, and use them in heading, subheadings, and content. This will help your website rank better in SEO too
8. Create a Social Media Account
Creating a social media account is a must for e-commerce stores, social media is the best way to connect with your audience and bringing more traffic to your website. As an e-commerce store owner, you must take full advantage of this opportunity. Social media is the cheapest way of advertising your brand. Post your content regularly on different websites to create awareness in your audience about your product.
The statistics clearly show how much impact social media has on eCommerce sales.
- 93 % of users on Pinterest are using it for research purchases.
- 87% of Pinterest users have purchased an item because of Pinterest.
- Engagement of Instagram is 58x to 120x higher than other platforms.
- YouTube videos provide an 80% lift in consideration and 54% in ad recall.
- Facebook accounts for 50% of social referrals and 64% of total social revenue.
9. Create a Social Bookmarking Account
Social bookmarking is an easy way to gain traffic and backlinks. While it is not as authoritative as other sources, it is a great way to get your website indexed faster. It is a wonderful starting point for every e-commerce site. Reddit, Digg, Folkd, Slashdot, and StumbleUpon are some great social bookmarking sites.
10. Inform your Contacts about your New Site
This is a very aspect of the marketing of any business which often people forget. In the quest of doing a big shot marketing campaign, people often forget to take advantage of their current contact database.
Send emails to your contact make them aware of your brand and convince them n its usage, once you have established your brand value in your contacts ask them to refer you to different people
According to a survey- 86.9% people say that they believe in personal recommendations more than what brand say.
11. Create Email Follow up System
Email marketing is an art and science of generating sales for your store.
It is an essential part, sending an email should be a must for you, it is a simple task. Send appropriate email for a different situation such as sending an email to people who abandon their shopping cart or complex situation like sending promotion mail continuously. You must inform your customers of what is happening in your organization and email is one of the best ways of sending reminders and information links.
At the end of the day, when you look at the promotions, offers, free shipping coupons and lead nurturing emails —email marketing is about building relationships.
12. Check your Website's ease to use
Checking the ease of use of your website is very important all your efforts will be in vain if when a customer reaches your website and your website is not working smoothly.
The best way to check your website is by doing 3 – 4 dummy transactions. By doing so, you will come to know whether your payment gateway is working smoothly or not and also about your logistics.
You can ask your friends or relative for doing the dummy transaction and obtain honest reviews.
First 100 sales? Seems difficult? Don’t worry, We will make it easy for you!!
Thus we can say that there is a lot to do once a website is made. Most businesses miss those important things that need to happen right after they are through with their website. But the big Question is: “How to do the sale?”. Read the above article and learn to speed start your sales in no time.