How we grew
Marks & Spencer's
to garner 136% More Engagement
"Growth Pixel had consulted us for our initial Digital Marketing footprint & Engagement in India. There insights on Email Delivery and Automation was amazing. Their customer segmentation helped us to deliver Targeted Campaigns and engagement through them.
"
Deepak Pradhan
Chief Marketing Manager Digital, CRM & CIU - Marks and Spencer
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CHALLENGES
Marks & Spencer had been conducting an extensive Email Outreach Program with no substantial result. We were consulted for primarily two objectives:
- To strengthen their Inbound Marketing.
- To increase footfall in stores
IMPACT
Customer Segmentation, Linked and Automated Email Campaigns and Customer Nurturing helped us achieve the results within 1st quarter itself.
0
%
More Leads
0
%
More Engagement
OUR STRATEGY
STAGE #1
CUSTOMER SEGMENTATION
- Identified Product Segment USP’s
- Created Buyer Profiles
- Segmented customers w.r.t Products
- Engagement based Segmentation
STAGE #2
TARGETED EMAIL CAMPAIGNS
- Established Brand feel campaigns
- Created Segment Specific Campaigns
- Geography driven Campaigns
- Re-targeting as per Segmentation
CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A TRAVEL PORTAL
STAGE #3
CUSTOMER NURTURING PROGRAM
- Email Engagement Campaigns
- Content Marketing for Products
- Promoted Up-sell & Cross-sell Offers
- Re-Engagement Campaigns
STAGE #4
SOCIAL PRESENCE & ENGAGEMENT
- Social Profiling of Customers
- Social Content Strategy
- Promoted as per Content Calendar
- Created Social Response Process
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CHECK OUR CLIENT'S CASE STUDIES
