Optimize your Website for International Leads

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PS: Our eCommerce Division has seen some tremendous growth, so wanted to share the principles, methods, practices (and secrets) that you can use to sky rocket your eCommerce Business. If you have any query, do leave a comment to this blog or write us to hello@growthpixel.com.

Growth Pixel Mission Statement

– – Optimize your Website for International Leads – – 

Chapter 1: Introduction

Chapter 2: Use of Geographical Keywords

Chapter 3: Don’t Translate

Chapter 4: Select right images

Chapter 5: Become local Website

1. Create Subdomains or country codes
2. Get a local physical address
3. Get local links
4. Have Local Currency and Taxes

Chapter 6: Utilize popular channels

Chapter 7: Conclusion 

Planning on going global? But is your website ready to welcome your international visitors? In this digital age, your website and online presence is the most important factor though which everyone seeks you. You cannot rely on the same website for every country.

Optimizing your website for international leads should be your first to do the task. You cannot let your customers hang cliffhanger whenever they seek any information related to the product.

Here are the ways to how you can prepare your business for international leads:

Use Geographical Keywords –

Your keywords are at the heart of your search engine optimization strategy. Beyond choosing keywords to reflect your content, you also need to choose keywords that indicate your location or the location that you want to target. Therefore, instead of keyword phrases like “bass guitars” or “luxury real estate,” you should choose keywords like “bass guitars France” or “luxury real estate India.”

By doing so you will indicate to Google that you are an operator in that locality and your page will be ranked better for this purpose.

Don’t Translate

Every customer most likely likes to buy from a website if it’s in their own language. Now you must be thinking of translating the content word to word for different countries, but it does not work nicely most of the time.

Yes, it may literally convey what you said in English. Nonetheless, that’s likely not the way your products or services are discussed in other languages and cultures. You need to be considerate of countries culture and values at the time of creating your content. For example- An American Company may be speaking about how your machine can cut down on labor cost and therefore provide you with efficient service. While a country where labor is cheap this factor will not be of benefit, in those countries you might want to highlight how fast and efficient your product is.

If you cannot afford to translate you whole website just create new content for landing page and use simple English for other pages as simplified English is translated more accurately than complex text

Select right images

• Your images on your website are your brand ambassador and you cannot afford to go wrong with them. Even before a person reads your content they see your images. Suppose if a truck dealer company in Africa have images of truck driving in thick snow on the landing page, what you think the impression will be.
• It is obvious that it won’t be good as a person who has no remote opportunity of seeing a drop of snow in their region will definitely not bother to see your capacity in ice. He wants to know how well your trucks work in hot and rough climate.

• Display images of the product of their region. It compels a customer more when they see their regional products also.

Become local website

• Create Subdomains or country codes – Your URL is an important content indicator for Search Engines such as Google. Create subdomains with keeping the targeted country in mind so that the search engine gets the signal that you are providing services that demographic. Instead of using general www.yoursitename.com, use URL such as www.India.yoursitenname.com. Or any other country name to give the clear indication of which country your website is.
• Get a local physical address – If you plan on establishing in a specific country you must first open some local office. A customer is more likely to trust you more if they have some assurance that they can reach you easily within the country in case of any problem. When you have a local address displayed on your website it gives Googe positive signal about your website.
• Get local links – Linking continues to be one of the best ways to increase your page rank and feature more prominently in search results. If you want to boost your international search, you need to solicit links from prominent websites in those locations. For example, if you want to rank for real estate in Korea, you should try to get links from a Korean real estate association, Korean lifestyle magazines or Korean homeowner’s associations. You’ll get traffic from the sites
• Have Local Currency and Taxes – It is never appealing to a customer when they cannot see the product in their own currency. They often think that they are paying more just because the stock market changes. A customer will always appreciate if there is a fixed price for a product in their own currency. Calculate the local taxes and logistics and display rates in their own currency.

Utilize popular channels

What channels are your international visitors using?

Conduct a proper research on which channel your targeted users prefer to use more. Like Mobile is the preferred device for buying in China and India, but has not same success in Latin America

Mobile is the preferred means of buying online in China and India, but has not had the same success in Latin America. Make sure all your channels are optimized to cater for your international visitors. In addition, act on data so you can successfully target users by utilizing the most effective channels.

You must use the above ways to Optimize your website for international leads

Lastly, we can say that a website, which is the only medium to go global, should be optimized for international users. It is an important factor in making you visible to the large audience. So, using the guidelines mentioned above will surely help you get a website that could easily cope up with international leads. So, go through the article and understand everything in detail.