Disclaimer: YOU SHOULD ONLY READ THIS BLOG IF YOU WANT TO UNDERSTAND WHY YOU SHOULD LEARN DIGITAL MARKETING THROUGH FREE COURSES AND WHO SHOULD NOT LEARN DIGITAL MARKETING COURSES THROUGH FREE COURSE
The fact that you are here and want to understand about free digital marketing courses and how to learn digital marketing tells me that you have an interest in the field.
This interest can for a host of reasons like you want to have a career in digital marketing or you might want to use digital marketing for some purpose like promotion of a product/service etc.
Whatever may be the reason, I am very happy that you have embarked upon this journey to understand and learn about digital marketing. And in this blog I am going to help you understand about the same and make sure that you take the right steps when it come to learning or not learning digital marketing.
There are two things that this blog shall answer for you:
- Why you should learn digital marketing?
- Why you should learn digital marketing from free courses?
Let us first answer the first questions for you!
What should we learn?
Before we start learning anything or find ways to learn anything, one should find out the right reasons for the same.
So first let me help you with the process that one should take to decide what should we learn.
I know this is a little out of your focus right now, but I really want to be sure if digital marketing is the thing that you want to learn.
Steps to find out what you should learn in life
Find the ultimate reason you want to learn anything.
You have to understand the real motivation behind learning anything. This will help you to take the pain of devoting attention, time and effort to learn anything.
For digital marketing it can be a fulfilling career, growth in business, self-branding etc.
Identify the key benefits and costs of learning the same.
This again will make you fully aware about what can be helpful to you when you learn anything. Also, it would show the possible challenges while doing so. After knowing all this, still you want to learn then you should move to Step 3.
For digital marketing the benefits can be exciting career, great earning, good visibility etc while the costs can be investment of your time, effort and money.
Identify the possible scope from after you have learned
Find what is the scope of the field/subject/skill that you are trying to learn. This will help to plan your learning in an effective way.
For digital marketing the scope can be to become a professional, or to open an agency or to increase your business. Let’s say if you want to become a professional then while learning certification becomes very important for you.
Check how difficult is the learning on boarding in the identified field
This becomes very important. Difficulty is not in terms effort required. Difficulty is in terms of what are the opportunities in learning. Is it limited to few individuals or are there many institutions, universities etc. also teaching the same. Always go the field where there are many different avenues to learn.
Also identify if learning the same is costly.
There are many avenues to learn digital marketing. You can learn from various blogs, videos, podcasts, webinars, courses etc. Check all the avenues to learn digital marketing here.
Identify if you have the skills required to learn the field
This is easier said than done. The reason is that we are often not aware about the kind of skills we have.
Nevertheless, we must know what are the requirements of the field. For eg, being an Air Force officer needs an impeccable eye sight.
For digital marketing, there are different set of skills required for various fields of digital marketing. You can check the entire list of skills here. However some generic skills are; one must have excellent command over language. Should have the ability to express. Must have analytical skills a bit etc.
Identify the hit rate in your field
This again is very important. It is very important to understand that once you have learned what are the chances that you are going to have success in achieving that ultimate reason.
You will find the scope in digital marketing in the next section.
What is the Scope of Digital Marketing?
In digital marketing, the scope is immense.
If your ultimate reason is to become a digital marketing professional, then the job opportunities are immense.
If it is to become a digital marketing agency business, then client’s opportunity is great.
If it is to promote your business, then customers opportunity is humongous.
You can check the entire scope in digital marketing here.
Who should learn Digital Marketing
As identified in the scope, the kind of opportunities that the field of digital marketing lays down for us is extensive and board.
But I wanted to identify specifically for you that for whom learning digital marketing is fruitful?
One should learn digital marketing if he/she is looking;
- To have a fulfilling career which is fuelled by immense growth both in terms of position and remuneration
- To have an exciting career which gets to experience different things to do and know about different sorts of industries, knowledge and customer
- To have a career which helps them to learn continuously about different walks of life
- To have a career which keeps them updated with the technological advancements that the world is experiencing
- To establish his own business/ or to become an entrepreneur. Digital marketing gives host of options to open up an agency business or to start anything else through internet of things.
- To start a business minimum investment.
- To promote his/her business online.
- To establish a strong personal brand. It helps you to reach wider and relevant audience for you
- To do business research. Digital marketing helps you to identify various customers and their preferences. This in turn helps you in your business research
- To network among individuals. If you how to leverage digital medium, it becomes easy for you to network and find great opportunities for yourself.
How should one learn anything
This is something where most of the people make big errors. They go on to learn but don’t really know how to learn any subject, let alone specific learning demands of the subject.
First let us understand, how to learn anything:
Relate the ultimate reasons for learning and the requirement to achieve that reason
To learn anything one must relate the reason for learning the subject and requirements for learning.
For e.g.; if a person wants to learn digital marketing to become a digital marketing professional, then he/she should identify the kind of skills which companies are demanding before they employ any person for digital marketing.
They need to know that if to be hired for any field of digital marketing, what are requirement (don’t worry I will explain what requirements that companies have from digital marketer after these steps)
Find you style of learning
Let’s be honest, some learning by seeing, some learn by listening, some learn by reading. Every individual has different styles of learning.
You must understand what is your style?
You can identify your style by looking back and check how you have learned the best skills in your life. For e.g.; my style is listening and hence I listen to a lot of audiobooks.
And then understand who is providing knowledge in your style of learning.
Final step is to understand who is providing knowledge in your style of learning.
At Growth Pixel Academy, we identify all these styles and help people understand every concept of digital marketing
Next is to understand, how to learn digital marketing.
Digital marketing, like every other professional field, has two parts first is theory and second is practical application.
As a specific demand of the field (and by most of the companies out there), practical application is a must.
Hence whenever you embark upon to learn digital marketing, understand who is teaching the theory in a practical way.
Apart from the above there are many other things that one should remember when evaluating how to learn digital marketing. You can check the same here.
Why learning free digital marketing courses makes sense
Now the key stuff here is that why learning a free digital marketing course makes sense.
See there are few benefits of learning a free digital marketing course. These benefits range from minimum investment to maximum return.
Let us understand what are the key benefits of free digital marketing course:
Benefit 1: Least investment to get going
The best part about taking a free course is that it requires zero monetary inputs to start. You can just sign up for the course and get going.
That saves you from the indecisiveness about taking up the course. You can make the decision to learn digital marketing quickly.
Benefit 2: Easy way to understand if you are really interested in learning digital marketing course
Many a times we think that we want to learn something. But then when we start learning it, we realize that it is not meant for us.
Free Digital marketing course helps you greatly in this regard. You can save a lot of money by taking up a free digital marketing course in the unlikely event of you realizing that you are not meant for the course.
Benefit 3: Find quickly your style of Learning
When you take up learning digital marketing for free, it is easier for you to switch from one course to other.
Hence you can switch upto multiple courses until and unless you find the exact course which suits your style.
Benefit 4: Become a self-learner
Most of the digital marketing courses do not have instructor lead sessions. They just have pre-defined information which is given to the audience to understand and apply by themselves.
Hence it is a good opportunity to becomes a self-learner by doing and learning things yourself.
Benefit 5: Leverage your self-driven attitude
Continuing from above, if you are self driven, a free course is good for you. The fact that you want more and more knowledge. And the fact that you are looking for flexibility as per your self-drive, free digital marketing courses will be the best option.
In case you are enjoying, you can even finish up the course quickly.
Benefit 6: Invest where Return on Investment is high
When you have done a free digital marketing course, taking up a paid digital marketing course will give much higher returns.
This is because you understand all the topics bit by bit from the free course. And in the paid one you can go in-depth and understand the course much better.
Thus, your Return on Investment is much higher.
Benefit 7: Find easily if the instructor is good enough
Many a times, you realize after joining a course that the instructor is not good or he/she doesn’t suit your learning style.
This problem is solved when undertaking a free digital marketing course. You can switch to a course easily where the instructor is good as per your requirements.
Benefit 8: Find easily your domain in digital marketing
Digital marketing has both generic courses like digital marketing certification course and many specialised courses as well like SEO Course, PPC Course, SMO Course etc requiring specific skills from the candidate.
While it is good to do a generic course, it always pays off much better to be a master of one.
With free courses, you can do the generic one here and then when you find out the domain which matches your skillset, you can choose the specialisation course then. And ultimately invest in the domain you want to specialise in.
Benefit 9: Develop skills before investing in digital marketing education
Having particular skills are very important before you start learning digital marketing. You can find the skills required for digital marketing here.
In the absence of those skills, it becomes very difficult to learn digital marketing. With free course, you can find first the kind of skills you are missing. Acquire those skills and then invest in a course which is good for you.
Benefit 10: Identify what companies need from you as a digital marketer
When you learn from a free digital marketing course, you will acquire basic information about the subject and domain.
Post that, you can apply for digital marketing jobs in various companies. Most likely you will not get through, as they need more in-depth knowledge and more serious courses which provide certificate to you.
But this process tells you precisely the kind of skills that companies expect from you.
After that, you can take up the relevant course which provides those skills that most of the companies require from you.
Looking at the above benefits, it is safe to say that learning digital marketing from free sources is the best way to go about it.
We, at Growth Pixel, also offer a digital course for free. You can enroll for the same here.
Who should not learn free digital marketing courses?
Learning digital marketing for free while has many benefits, has many challenges too.
It comes with its own set of restrictions and might not be suitable for everyone.
Let us take a look at some of them:
It is not in depth
Most of the free digital marketing courses do not go in-depth. And hence might not be enough to qualify you for professional jobs and practical applications
It is not structured well
The crux of any learning is the structure of it. Any haphazard form of information is just information. The problem with most free courses is that they provide just information but not structure is well to provide concrete knowledge.
It is not in sync with our natural style of learning i.e. how we as human beings learn
Most free courses require you to read by yourself. They don’t bring upon many other learners together to share ideas etc. This is not the natural style of learning for human beings.
It lacks employability
Free courses are not recognized by the industry as credible. This is because most of them are not coming from authentic courses.
It gives not certification or any certification from a free course is of little value
Continuing the point above, since the credibility is lacking, certification from a free course is of little value. Moreover, many digital marketing free courses do not give certifications.
It requires a lot of self-drive
Since you are along and can go at your own pace amount of self-drive required is huge.
It requires a lot of motivation and dedication
From the above point, when you are studying along without the influence of instructor and peer, it required a lot of motivation and dedication to really go through the entire course.
There is very little guidance
With a real instructor, most free courses provide little guidance if you fail to understand anything. So you are on your own.
Many times, it lacks expert
Since free courses do help institutes to earn money, they normally don’t put much effort behind it. This leads to having mediocre expert giving lectures on digital marketing.
Authentication of information given is difficult
Again, from the above point, since the experts are not good, the credibility and authentication of the information is not there.
Lack of Evaluation and assessment
Most of the digital marketing free courses don’t have the kind of evaluation and assessment system required to give the appropriate feedback to the student so that he/she can improve on the areas where they are lagging.
Might take a lot of time to complete and might be difficult to finish
As you are on your own, there is no hurry to complete the course. Moreover, since it is for free you might feel it of less value. And hence you might not make the course as your Top priority. This makes the time taken to complete the course large. In some cases, I have seen student leaving the free course in between and not even completing it.
We understand these issues, and hence when we embarked upon to develop the free course for you, we tried to solve a lot of the above challenges.
This made us to put in a lot of efforts and also costed us, but then we wanted to deliver value to you, even if we wanted to keep the price point as ZERO.
Where can one learn free digital marketing from?
There are many ways that you can learn digital marketing for free. Some of the ways are more effective than other depending on your learning style.
If you learn by reading, then there are digital marketing eBooks, Books, Blog etc for you.
If you learn by listening, then there are podcasts, Audiobooks etc.
If you learn by seeing, then there are Videos, Infographics etc.
Hence you can pick and choose as per your style of learning. This is something which is prime most important. Do not indulge in something that is not your natural style of learning and you don’t enjoy learning from.
A comprehensive list of ways that you can learn digital marketing for free is give here.
However, the biggest problem from many such course is that they don’t structure the information well. Most of the above resources cover bits and pieces of the any topic of digital marketing.
You need to go about learning digital marketing in a structured way.
This is where, we at Growth Pixel have created a free course for you which is structured and also help you with some hand handling from our experts, who tell you exactly why and what you should study in digital marketing.
Also special emphasis has been put forth about the different styles of learning if individuals, so that the free course suits each and every individual.