Choosing best career is always an important task for every individual. So that’s good if you have planned to choose Digital Marketing as your career.
Nowadays Digital Marking is one of the fastest growing career path in India and across the globe. So, Digital education industries have also started providing Paid and Free courses.
Both the process have their own advantage and disadvantages.
After seeing lots of questions regarding pursuing Digital Marketing career we came up with most searched question “Who should opt and why should opt Free Online Digital Marketing Courses?”
So, in the below mention points we have tried to answer when and who should take free digital marketing courses and How Free Digital Marketing course will help you.
To update your Knowledge
I understand that you might know a thing or two about digital marketing. But then it becomes really difficult to understand the recent happenings in digital marketing field.
In the quest of working in our professional life, we forget to work on updating ourselves with the new advents in digital marketing field.
Free digital marketing course will help you update on digital marketing knowledge. With the free courses you will understand what are the requirement of the market and digital industry and then accordingly plan your professional graph.
To expand your present knowledge
You know a lot about digital marketing. Which is great. But then do you know everything in digital marketing? Of course not!
Digital marketing as a field is very vast. There are a lot of things which are there to learn, understand, try and master in digital marketing.
This is where a free digital marketing course comes in picture. With free digital marketing courses, you get to specialize in the fields that are best for you and professional growth.
Free digital marketing course will increase your present knowledge and update you with the daily changes in Digital marketing industry so your present knowledge keeps on changing.
Certification doesn't matter to you
There is always a goal behind pursuing any digital marketing course. It might be to increase knowledge or the goal may be to secure a professional job.
To secure a job you need to have a certificate from an established digital marketing institute where there is value.
However, to understand from a perspective of gaining knowledge, going for a free digital marketing course makes sense. Not only you will gain knowledge and understanding of the domain. But it might also help you to secure a job.
So, if certifications from a digital marketing course doesn’t really matter to you, then I suggest go for a free digital marketing course.
You have your own business
Again this is a very important factor if one has to go for a free digital marketing course.
If you own a business or are in a position where you are the person handling the running of a business, then I suggest you must strictly go for a free digital marketing course.
The reason for the same is that with the kind of priorities you have and the kind of schedule you have, you need a lot of flexibility. And all free digital marketing courses come with a lot of flexibility.
This will help you to learn digital marketing without disturbing your important tasks and priorities.
Before doing a paid in-depth course
This I personally suggest you to do. The reason for the same is that you really don’t know the following about you:
- Your learning style
- Your Time Schedule
- Your interest in digital marketing
- Your interest in Learning from an institute
Doing a free digital marketing course before a paid one helps you to first answer all the above points. Then once you have all the answer, you can go for the paid in-depth course.
Also what it does is that it orients you towards digital marketing. Hence when you go on to do a paid course, your understanding and learning is much better and in-depth.
Before doing digital marketing strategy course
Understanding a digital marketing strategy is not easy. To understand a digital marketing strategy properly, one needs to understand the context of every strategic move.
To understand the context, one needs to understand all the tools of digital marketing.
Now if you go on to spend money on doing a digital marketing course which teaches you about the tools and then take up a strategy course as well, it turns out to be a costly proposition.
Also, you don’t need to go in-depth to learn the tools if digital strategy is your thing to do. Just learn the tools from free digital marketing course and then go for a paid in-depth digital marketing strategy course.
It is Zero Money Investment still gives benefits
Yes this is a miser call. I know that when learning and profession is concerned, we should not really think about the kind of money that is being spent.
However, I do put into consideration about the kind money is being spent on learning anything.
This helps me to determine the kind of RoI I am getting after learning anything.
This is the best feature of a free digital marketing course. It always delivers positive RoI, as you always learn something or the other.
After, going through the above points, there are many features of a free digital marketing course that makes it fit and suitable for people who have only one goal i.e. to learn digital marketing and have a good understanding of the practical business application of digital marketing.
If, I want to talk about categories, I would suggest the following should really go for a free digital marketing course:
- Any person having a business
- Any student who is still pursuing higher secondary education i.e. below 12th standard
- Any prospective entrepreneur, wanting to understand about digital marketing so as to plan and start his/her own business in any domain
- Any freelancer, who wants to take up freelancing projects
- Any person who is looking for a career shift
- Any person who is looking to make a comeback after a long sabbatical
- Any person who is in anything linked to IoT (Internet of Things)