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In this blog, you will understand:
- Introduction to Digital Marketing
- 12 Best Free Digital Marketing Certification and courses
- Best Content Marketing Certification Courses and Training Online
- Best Instagram Marketing Training and courses
- Affiliate Marketing Courses
- Best Cyber Security Courses and Training Online
- Best Product Management Courses and Training
- 8 Best Machine Learning and Deep Learning Courses
- Best Facebook Advertising Courses and Training
- 9 Best Shopify Marketing Courses to Increase Sales and Profits
- Top 3 Online Reputation Management Courses (ORM)
- 2 App Marketing Courses
- Conclusion
Introduction to Digital Marketing
Hey, are you one of those who has been interested in Digital Marketing but has no idea how to start and from where to start? Before that let’s understand what is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Till date, you must be working in traditional forms of marketing and now want to understand how to work in Digital?
Or are you the one who is already working in Digital Marketing and want to widen your horizon to understand the holistic Digital Marketing landscape?
If your answer is yes, they are at the right place!
13 Best Free Digital Marketing Certification and courses for you
This comprehensive list has been created keeping in mind 2 important points. Firstly, this list will help you to know what are the different type of courses available in Digital Marketing they are not a dump of any and every possible Digital Marketing course.
Secondly, All the courses are certified are directly from the epicenters itself i.e Google, Hubspot, Bing, YouTube, Facebook, Twitter, LinkedIn, Hootsuite and Moz.
Note- Along with free certification mentioned below there are some paid courses too.
1) Google’s Digital Garage Certificate of online Proficiency-
About: This is the introductory course in Digital Marketing and is good for beginners who want to understand the basics of the Digital Marketing in deep.
How to Start: You have to choose the topic which you want to learn or complete full online course for from a Google and IAB Europe.
Steps:
- Set your Goals
- Learn Form Experiences
- Apply your Knowledge
- Track Your Progress
- Keep Going
How to get Certification: Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing.The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course.
To star: Create an account by Sign Inning
Duration: 6.5hrs
Link: Check here
2) Go Inbound! with Hubspot Inbound Marketing Certification
What: This course has a very powerful concept of pull marketing to attract potential customers to your website. This is the best course on the list.
How to use: Go to the website and select Inbound Marketing certification.
How to get Certification: Every Course has predefined classes which you have to complete in order to get a certificate.
How to Start: Create an account by Sign Inning
Duration: 4.5hrs
Website: Check here
3) Email marketing with Hubspot Email Marketing Certification
What: This course highlights lifecycle marketing, segmentation, email design, deliverability and creates an email mail marketing strategy that will help to boost your business growth.
How to Learn: Go to the website and select Email marketing certification and start the course by clicking.
How to get Certification: After completing the full course of 3.5 hrs will be eligible for the certification.
How to Start: Create an account by Sign Inning
Duration: 3.5hrs
Website: Check here
4) Adwords with Google’s Analytics Academy
What: This certification from Google will guide you the ways by which you can reach desire audience which anyways help you to increase your ROI.
How to Learn: To become Adwords certified you need to clear the exam of Adwords Fundamental. They provide proper exam study guide which consists of 4 lessons that are
Chapter 1- Introduction to Adwords
Chapter 2- Campaign Management
Chapter 3– Measurement and Optimization
Chapter 4- Fundamentals PDF Downloads
How to get Certification: After completing the above chapter you need to qualify the exam which consists of 100 questions in 120 minutes in which you need to score 80% validity period is 12 months.
How to Start: Go to the below mention link select the field Adwords and Language and click on Take Exam.
Duration: 2 hrs
Website: Check here
5) Content Marketing with Hubspot Content Marketing Certification
What: This course will give you expert tactics to build your content library and will asset you to create according to market.
How to learn: This is one of the best content marketing course which includes the power of storytelling, seeding the idea, creating content, promotion, and reposting and finally analyzing and optimizing.
How to get Certification: After completing video and understanding all the ways properly you are eligible to get the certificate.
How to start: How to Start- Create an account by Sign Inning
Duration: 3.5hrs
Website: Check here
6) Analytics with Google’s Analytics Academy
What: This course will give you deep knowledge of basics of Google Analytics including how you can create and read a report, how you can implement tracking code how you can set the goal and also help you to create and track campaign.
How to learn: They have provided a proper guide which will cover topics such as
- Planning and principles,
- Implementation and data collection,
- Configuration and administration,
- Conversion and attribution,
- Reports, metrics, and dimensions.
These topics are covered 2 chapters named as-
Chapter 1- Google Analytics for Beginners
Chapter 2- Advance Google Analytics
How to get Certification: After completing the above chapter you need to qualify the exam which consists of 70 questions in 90 minutes in which you need to score 80% validity period is 18 months.
How to Start: Go to the below mention link select the field Adwords and Language and click on Take Exam.
Duration: 1.30 hrs
Website: Check here
7) Video Marketing with YouTube Certification
What: The YouTube Certified program is designed to educating our top enterprise partners, brands, agencies, and professional creators.
How to Learn: This program will help you to learn the ins and outs of channel creation, growth, and optimization. They will provide course links to your registered id through which you can read.
How to get Certification: They give two types of certification
1- Individual
2- Company
You need to qualify the exam after that only you eligible for the certification. You will get 2 attempts to clear the exam and if you are enabling to clear you can reapply after 2 months and will get another 2 attempts. You need to complete the exam in 90 days from the day of enrollment.
How to Start: Go to the below mention link follow the steps one by one.
Website: Click here
8) Social Media Marketing with Facebook, Twitter, and LinkedIn
What: Now day’s Social media is playing a very important role in Digital Marketing so, it is very important to have a deep study of this medium. This course will help you to learn and where and how to apply them so that you can better plan your campaigns to increase brand awareness and drive engagement.
Facebook Blueprint Certification
This Course offers 8 modules and covers the best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram.
This course is free but if you want to get officially recognized certification from Facebook you have to pay and schedule an exam.
Website: Check here
Twitter Flight School Certification
This course offers 10-15 min bite-size modules. Twitter flight school offers tailored content across different agency and functions including senior leadership, account planning, and campaign management.
Website: Link
LinkedIn Marketing Solutions
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to the targeted set of the audience through LinkedIn Sponsored content, Sponsored In the mail, dynamic ads, display ads, and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
Website: Link
9) Mobile Sites with Google’s Analytics Academy
What: This course is designed to target the customers who spend more time on mobile. In this course, you will get to know basic of mobile sites, how to faster your website loading speed so less user will drop off.
How to Learn: They have provided proper study material which consists of 4 chapters-
Chapter 1- Why mobile sites matter
Chapter 2- Improve mobile site speed
Chapter 3- Create an effective mobile UX
Chapter4- Advanced Web Technologies.
How to get Certification: To get certification on the mobile site you need to clear the exam consists of 65 questions in 90 minutes and you have to score 80% to pass this exam.
How to Start: Go to the below mention link follow the steps one by one.
Website: Check here
10) Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam
What: This course is designed to solve one of the major problems which company faces that is having a website but not receiving relevant traffic. The following 2 course will help you to understand all about Search Engine Advertising.
11) Search Engine Optimization with Study Guides from Google and Moz
Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (maybe because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
- The Beginner’s Guide to SEO by Moz: Click here
- SEO Starter Guide by Google: Click here
- SEO Training Course by Moz – Click here(Video Format. Duration 1 hr)
- You may also check out Best SEO Courses: Click here
12) Mobile Sites with Google’s Analytics Academy
What: This program is designed to assess the effectiveness of sales representatives to sell Google digital solutions to businesses.
How to Learn: They have provided the link to the course which consists of the single chapter named as About Online Advertising and sales skills.
How to get Certification: To get certification in Digital sales you need to clear the exam consists of 55 questions in 90 minutes and you have to score 80% to pass this exam. The validity period is 24 months.
How to Start: Go to the below mention link follow the steps one by one.
Website: Click here
13) Digital Marketing for Sales Professionals with Hubspot Inbound Sales Certification
What: The Sales Enablement Certification course is designed to teach you how to develop a marketing-driven sales enablement strategy.
How to Learn: This course material is delivered with the help of videos. Of course, is completed in 12 chapters.
How to get Certification: In order to get a certification you have to clear the exam consists of 60 questions then only you are eligible for the certificate.
How to Start: Go to the below mention link follow the steps one by one.
Duration: 3.5 Hrs
Website: Click here
Best Content Marketing Certification Courses and Training Online
1) The Strategy of Content Marketing by- UCDAVIS
About the course: In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
Duration: 5 weeks of study 2- 3hrs/week
Created By: University of California, Davis
Medium: Video and Reading Material
Way: login
2) Content Strategy for Professionals Specialization by NORTHWESTERN UNIVERSITY
About the Course: This course is for the people working in the corporate sectors, or running agency. The most important part is the global appeal of courses run by courser and the instructor of the course make it helpful. The course is completed in different modules:
- Engaging Audiences
- Managing Content
- Expanding Your Content’s Reach
- Ensuring Your Content’s Impact.
Duration: 3 Week of Study 2-3 hrs
Medium: Video and Reading Material
Way: Login
3) Selling with Story writing – For Content Writers and Copywriters by Udemy
About The Course: Story writing is one of the oldest forms of effective communication. Sometimes what we write is good, but not good enough to truly convince the reader or make them make decisions.
Duration: 3 hrs
Medium: Video
Website: Click here
4) Effective Content Writing for SEO How to Write Great Web Content – Better Search Rankings By- Udemy
About the course: This course will help you to get better search ranking. They help you to understand what time of content Google wants and will rank in top 10.
Duration: 4.5 hrs
Medium: Video and Article
Website: Click here
5) Content is King: How to write killer content for the web By- Udemy
This course aptly titled ‘Content is King: How to write for the Web’ is a Best Selling Content Writing Training that has been taken up by around 6000 students globally. Instructed by Steve McDonald, it is a 2.5 hour deep dive into figuring where to find killer content ideas, developing those ideas and clearly understanding the audience.
Duration: 4.5 hrs
Medium: Video and Article
Website: Click here
6) Social Media Marketing Simplified for Artists/Creative By- Udemy
About the course: In this course, you will learn the tips and strategies to optimize your social media platforms like Facebook, Twitter, Youtube and Pinterest account so that you can increase your social media engagement.
Duration: 4.5 hrs
Medium: Video and Article
Website: Click here
7) Web Content Optimization Course- Building an audience of true fans By- Udemy
About the Course: This is a great course. In this course, you will learn how to optimize the content in 7 different way
- How to optimize your content for Search Engines
- How to optimize your content to attract inbound links
- How to optimize your content for social media
- How to optimize your content for pre-selling
- How to optimize your content for lead generation
- How to optimize your content for relationship building
- How to optimize your content for Holiday or seasons.
Duration: 3.5 hrs
Medium: Video and Article
Website: Click here
8) How to Create High- Quality Blog Content that gets Shared by Udemy
About the course: This training is designed for those who want to scale their business by delivering value to their audience while building an email list and by generating free organic traffic and turn customers into consumers.
Duration: 33 Mins
Medium: Video and Article
Website: Click here
9) How to write better Headline – For Content, Email and social By- Udemy
About the Course: This course is basically designed for freelancer content writer, freelancer, copywriter, and Entrepreneurs. With the help of the course, you will be able to write the better headline for website homepage.
Duration: 3.5 hrs
Medium: Video and Article
Website: Click here
10) Content Writing Basics By- Women Restart
About the Course: In this course, you will learn
- Basic understanding of the Content Writing
- How to create Unforgettable Content
- How to Structure a Post and its Impact
- How to write your own Blog
- Making money from Blogging
- Tips from Pro Bloggers
Website: Click here
Best Instagram Marketing Training and courses
1) The complete Instagram Marketing Training
About the course: This course is designed for those who want to get better at Instgram Marketing, want to become social media consultant, or who is Entrepreneurs and small medium business owners.
- This course will help you to have an Instagram marketing game plan and daily posting schedule
- Start attracting 1000s of followers
- Start building deep relationships
- lead generation system from Instagram
- Be able to create and optimize Instagram Ads
- Knowledge of Tools to use
Duration: 5 hrs
Medium: Video and Article
Website: Click here
2) Instagram Marketing Crash Course for Entrepreneurs By – Udemy
About the Course: Social Media and Instagram Marketing are one of the most powerful sales and promotion channels for businesses. This course will help you to get thousands of new followers, Tips How to get thousands of new followers, Tips for Building a Strong Brand on Instagram, How to use videos in the right way and How to monetize your activity on Instagram.
Duration: 3 hrs
Medium: Video and Article
Website: Click here
3) Instagram Marketing & Advertising Certification Training By- Proideators
About the Course: In this course, you will learn how brands are using Instagram, Instagram content and advertising opportunities, how much to spend on the Instagram, targeting the right audience, developing your action plan
Website: Click here
4) Instagram Marketing Bot: Automate Your Account Effortlessly by Udemy
About the Course: This course will teach you Introduction to Instagram Marketing Automation, how you can set to automate your account, to optimize general setting and many other things.
Website: Click here
5) Complete Instagram Marketing for Business: Follow to sales By- Udemy
About the Course: This course is specially designed for the beginner who has no experience or who are business owners. In this course you will learn to identify the full potential of Instagram for you or for your business, will learn to edit photos in seconds, you will also learn various tools to analyze your account and many more things.
Website: Click here
6) Instagram for Business Training Course By- Emarketeers
About the Course: This course is a 1-day course. This course will teach you how to develop a successful Instagram marketing strategy and run content marketing.
Website: Click here
7) Instagram Marketing 101 By- Conversion Hub
About the Course: The course covers the topic related to success to Instagram marketing, and how to maximize all the elements on the platform – from the photo, caption, solid hashtags, to call to action – to rock your Instagram followers.
Website: Click here
8) Learn About Instagram By- Facebook blueprint
About the Course: This course will help you to learn about Instagram Platform and give you the tips and guidance.
Website: Click here
Affiliate Marketing Courses
Guide to Effective Affiliate Marketing Strategies By- Udemy
About the course: This course is for beginners and advanced marketers. At the end of this course, you will be able to do proper market research, will able to drive an insane amount of traffic and will able to create converting landing page.
Duration: 2 hrs
Website: Click here
ClickBank Success- Affiliate Marketing Without A Website By- Udemy
About the course: This is a structured and practical course that will teach you a viable and easy-to-follow system to make money online by promoting ClickBank products.This course will cover mention points
- Understanding ClickBank metrics and how to make the most out of them!
- How to select suitable products to promote, and products to avoid!
- How to create promotional campaigns to start making sales quickly!
- How to build a more sustainable income for the long term!
Duration: 3 hrs
Website: Click here
Certificate Program in Affiliate Marketing By- Manipal Pro Learn
About the course: By the end of the program you will understand what is Affiliate Marketing, you can start doing, what are the jargons used in affiliate marketing, how you can plan blogs, what is Google AdSense and other topics?
Duration: 90 hrs
Website: Click here
Affiliate Marketing Online- live course (certification Program) By- Events High
About the Course: This course is for any 12th pass out student. You will learn how to bring in a larger volume of web traffic and how to reach to the customers based in different countries.
Website: Click here
5 Best Cyber Security Courses and Training Online
Cyber Security Certification – Security+ By- Digital Defynd
About the Course: This free course by Chad Russel includes which include 9 lessons that will teach you about Security+ certification and career options available for you. In this free cybersecurity course, you will learn to
– Comprehend Cyber Security
– Understand Security+ certification
– Recognize the Myriad of Cyber Security Career Paths
Website: Click here
Cyber Security Certification Training By- Simple learn
About the Course: They provide different courses Foundation courses and advance course. You can opt any of them.
Website: Click here
The Complete Cyber Security Course: End Point Protection By- Udemy
About the Course: On this course, we cover end-point-protection, which is an extremely important and hot topic in cyber security nowadays. In this course, you will learn An advanced practical skill-set in securing laptops, desktops and mobile devices you will become cyber Security Specialist and much more.
Website: Click here
Free Online Cyber Security Training By- CYBRARY
About the Course: Cybrary provides completely free Cyber Security training classes to everyone, everywhere, forever! Get started growing your skill set today, become part of our free education revolution.
Website: Click here
The Complete Cyber Security Course: Anonymous Browsing By- Udemy
About the course: This course is designed for those who want to become an expert in security, privacy, and anonymity, who want privacy and anonymity online from hackers, corporations and governments.
Website: Click here
7 Best Product Management Courses and Training
Brand and Production Management By- Coursera
About the Course: By completing this course, you will be in a position to create an action plan to bring your brand strategy to life – both externally towards consumers and internally to employees.
Website: Click here
Product Management Certification By- 280 Group
About the course: The Product Management certification programs outline core thinking and skill sets, which can be applied to any product at any time within the Product Lifecycle.
Website: Click here
Product Management 101 By- Udemy
About the Course: The course has been designed for product managers with 0-5 years of experience, who work with engineers to develop next-generation products.
Website: Click here
Become a certified Full- Stack Product Manager By- Product School
About the course: This course is designed to give complete knowledge of product management.
Website: Click here
Product Management: Career Preparation for Success By- Udemy
About the Course: With the help of this course you will get clear understanding what is the actual role of product manager, how you can polish yourself as an ideal candidate for entry level and also you will learn the product management process.
Website: Click here
Product Management Certification Program By- UpGrad
About the Course: This course is co-developed by seasoned product professionals from India and Silicon Valley. This program has been designed in collaboration with leading experts in product management.
Website: Link
Product Management Program By- PRAGMATIC MARKETING
About the Course: This program is one of the useful programs in the list. They offer six different certification levels. So at the end of every course, you have the opportunity to take a certification exam.
Website: Click here
8 Best Machine Learning and Deep Learning Courses
Artificial Intelligence: Reinforcement Learning in Python By- Udemy
About the Course: This course is designed for those who want to learn about Artificial intelligence, data science, machine learning and also deep learning.
Website: Click here
Machine Learning By- Stanford University
About the Course: This course provides a broad introduction to machine learning and statistical pattern recognition. The topics covered are learning theory, unsupervised learning, neural networks, non-parametric learning and much more
Website: Click here
Python for Data Science and Machine Learning Bootcamp By- Udemy
About the Course: This course is designed for both beginners with some programming experience or experienced developers looking to make the jump to Data Science. This course will be your guide to learning how to use the power of Python to analyze data, create beautiful visualizations, and use powerful machine learning algorithms.
Website: Click here
Data Science and Machine Learning Bootcamp with R By- Udemy
About the Course: This course is designed for both complete beginners with no programming experience or experienced developers looking to make the jump to Data Science. This course is approx 17.5 hrs course.
Website: Click here
Deep Learning A-ZTM: Hands-On Artificial Neural Network: By- Udmey
About the Course: This course is very exciting training program filled with intuition tutorials, practical exercises, and real-world case studies. This course if for those who are interested in deep learning and students who have high school knowledge.
Website: Click here
Scala and Spark for Big Data Machine Learning- By- Udemy
About the Course: This course comes with full projects for you including topics such as analyzing financial data or using machine learning to classify E-commerce customer behavior.
Website: Click here
Machine Learning A-Z: Hands-On Python & R In Data Science By- Udemy
About the Course: This course has been designed by two professional Data Scientists so that we can share our knowledge and help you learn complex theory, algorithms and coding libraries in a simple way. This course is for those who are interested in Machine Learning.
Website: Click here
Data Science, Deep Learning,7 Machine Learning With Python By- Udemy
About the Course: The topics in this course come from an analysis of real requirements in data scientist job listings from the biggest tech employers. This course includes over 80 lectures spanning 12 hours of video, and most topics include hands-on Python code examples you can use for reference and for practice.
Website: Click here
Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.
Thanks for sharing informative post.
I learned many new stuff right here! Good luck for the next. Also it is too helpful for marketers.I like the way you have explained and I am happy to visit your blog.It is informative and helpful post.
Hi Jishnu,
Thanks for the appreciation.
Keep reading and sharing your valuable reviews.
Cheers
Nidhi
Thank you for sharing this wonderful post about digital marketing with us…
Yeah, content is king in digital marketing because the content is that can increase your traffic on your site or bring nothing. So, its time to make your content more engaging and human-oriented. The time has gone when people used to do keyword stuffing to make their content to rank higher on Search Engine Result Pages(SERP’s). Google has advanced their algorithms, so you cannot deceive Google.
So, always try to make quality contents. Make your content lengthy(>1200 words) to rank higher on Search Pages.
Nice….Thank you so much for your article..It is very helpful to digital marketing beginners.
hey great post
thanks for sharing with us
very helpful articles
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