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“Social Media”, this word is used by us almost daily. And not just this word, almost each one of us now spent at least 2-3 hours on social media like Whatsapp, facebook, twitter etc. Socializing have become a part of us, sharing our status with people have become a part of our daily life routine. But what if this social media is used for marketing?’
Social media nowadays are used as a platform for selling a product or a service and this is known as social media marketing.
What is Social Media Marketing?
Social media like facebook, twitter have billions of users and the ultimate motive of the marketer is to spread their product as much as possible and what could be a better place than a social media where billions of people are active together.
Social media marketing is using social media as a platform to promote a product or a service.
Social media marketing involves:
- Build your brand
- Connect with customers
- Promote product and services
- Convert visitors to customers
What is the Role of Social Media in Digital Marketing?
Digital Marketing is the promotion of brands or services by various forms of electronic media, such as TV, internet, radio, social media etc.
Thinking Digital marketing without social media is useless. Social media strengthens many potential marketing goals using different tactics.You can acquire new clients using social media. Now days Digital Marketing is such a booming industry that you can find so many institutes providing Digital Marketing Courses.
1. You are able to see the target market personal and close:
Through social media, by reading status and tweet, we are able to know the daily happenings of people, so accordingly we can plan our strategy as well.
2. It will get you more sales:
When you remain in your customer phase, you are able to get target audience for your product to be sold.
3. It's free
Social media sites are totally free. There is no cost to register. You can create your profile, update status and let the world think. This is totally free.
4. Increased brand recognition
Social networking sites are the company’s voice and content. Social media makes your life business life easier and accessible.
5. Social media is a tool to research
The customer who needs to know the brand well needs to know himself first. And this makes need to be active on social media to help your brand to be well defined. The more your brand is active, the more you gain your values. A socially active brand usually makes to the top.
No clue about Social Media Marketing? Read the article and learn everything that you need to know.
So, there it is, social media is a large platform for you to sell and promote things online. And I hope you must have got some idea on What actually is Social Media and its role in Digital Marketing. The more active the person is on social media, more it will help to promote your services. Billions of people are using social media and have become addicted to it, so promoting your product at a place where billions of people are involved together all the time would be the best.