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“Social Media”, this word is used by us almost daily. And not just this word, almost each one of us now spent at least 2-3 hours on social media like Whatsapp, facebook, twitter etc. Socializing have become a part of us, sharing our status with people have become a part of our daily life routine. But what if this social media is used for marketing?’
Social media nowadays are used as a platform for selling a product or a service and this is known as social media marketing.
What is Social Media Marketing?
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Social media like facebook, twitter have billions of users and the ultimate motive of the marketer is to spread their product as much as possible and what could be a better place than a social media where billions of people are active together.. Social media is a very potential market for established brands and start up brands. Its growth has been tremendous throughout the year. 73% of marketers believe that social media marketing has been somewhat effective or very effective for their business.54% of social browsers use social media to research products.
Social media marketing is using social media as a platform to promote a product or a service.
Social media marketing involves:
- Build your brand
- Connect with customers
- Promote product and services
- Convert visitors to customers
- Build your brand a house hold name
- Increase your profit
- Make your brand an authentic one
- Conversion of customer into potential customers
- It is very cost-effective market for your product and service
- Here, you will get more inbound traffic
- Chances of getting higher conversion rates
- It gives better satisfaction to customers
- Through it you can increase the brand awareness
- You can improve your brand royalty
What is the Role of Social Media in Digital Marketing?
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Digital Marketing is the promotion of brands or services by various forms of electronic media, such as TV, internet, radio, social media etc.
Thinking digital marketing without social media is useless. Social media strengthens many potential marketing goals using different tactics.. Now a day’s people follow brands on social media more than to follow the celebrities. Instagram is emerging as an effective platform for marketing of products and promotion of services. Instagram statistics shows that alone 80 percent of Instagram users follow at least one brand.You can acquire new clients using social media. Now days digital Marketing is such a booming industry that you can find so many institutes providing Digital Marketing Courses.
1. You are able to see the target market personal and close:
Through social media, by reading status and tweet, we are able to know the daily happenings of people, so accordingly we can plan our strategy as well.
2. It will get you more sales:
When you remain in your customer phase, you are able to get target audience for your product to be sold.
3. It's free
Social media sites are totally free. There is no cost to register. You can create your profile, update status and let the world think. This is totally free.
4. Increased brand recognition
Social networking sites are the company’s voice and content. Social media makes your life business life easier and accessible.
5. Social media is a tool to research
The customer who needs to know the brand well needs to know himself first. And this makes need to be active on social media to help your brand to be well defined. The more your brand is active, the more you gain your values. A socially active brand usually makes to the top.
6. Humanizing your brand
According to a study it is very important to humanize your brand as more than half of the adults do not trust any brand till, they witness the real proof. If you have the ability to create real human connections with your brand then it is going to benefit you in your social media marketing.
7. It will help you to increase the brand awareness
Through social media platform the awareness about your brand will increase as it helps you to get connect with the audience base and it provides you with the exact number of targeted audiences which one wants for the promotion of its brand, product or services.
8. Help in Generating Leads
It helps you in creating a strong generation for your leads as it is a very easy-going platform and the best platform for customers to show their interest.
So, there it is, social media is a large platform for you to sell and promote things online. And I hope you must have got some idea on What actually is Social Media and its role in digital Marketing. The more active the person is on social media, more it will help to promote your services. Billions of people are using social media and have become addicted to it, so promoting your product at a place where billions of people are involved together all the time would be the best.