Marketing Analytics
We turn every campaign into a measurable asset — tracking the full funnel from first click to conversion so every rupee of spend can be justified and optimized.
Activities & Tools
GA4 Setup & Reporting
Track user journeys and measure website performance accurately.
Custom KPI Dashboards
Visualize business metrics with tailored real-time dashboards.
Conversion Rate Optimization
Improve website performance to generate more leads and sales.
Heatmap & UI/UX Analysis
Understand user behavior and optimize the browsing experience.
A/B & Multivariate Testing
Test variations to identify the highest-performing experiences.
Attribution Modelling
Discover which marketing channels contribute to conversions.
Competitor Benchmarking
Compare performance against competitors to uncover opportunities.
Keyword & Trend Analysis
Identify high-value keywords and emerging market trends.
In this class, you will learn about the most effective machine learning techniques, and gain practice implementing them.