With the rise of stiff competition in any industry, the customers are getting their value for money, every cent. There has been a multiple transformation the way the services are delivered to the clients. The customers expect more for their investment in any type whether it be, legal counsel, health care services, accounting work or the new face of marketing, the digital market industry. The main reason, for the turnaround, is the customers are interested in the value of the service or product and not the cost.
More and more companies are jumping into the bandwagon of video-marketing. The fact cannot be denied that videos are few among the mediums which can stir a viewer to action. However, the trick lies in the art of having the right content and striking the correct chord. The perfection can be done, however, with a perfect team, valid points and fool proof plan.
Why Return On Investment For Video Production is Risky
Since businesses are vying with one another to create and give the best, the customers are faced with an array of options. The same applies to marketing videos. Unless the face reel of the video and description are convincing, there are chances the customer will ignore and then move on to the next job.
In short, businesses have firmly taken note that any video shot (just for the heck and SEO with poor content) is equal to not having one at all in the internet. Mobiles, with excellent features can be used to shoot videos, agreed. But can they strike the perfect point with the audience? Now that is the challenge.
Strategic Guide to Video Marketing is Mandatory Or Else Financial Loss
An advertisement video has more challenges in getting a viewer, as customers have got disillusioned with seeing commercials on television and hearing them on radio. The same can be related to online videos, where customers avoid marketing advertisements in the form of bypassing ads in youtube. They also do not watch pop-up ads on their screens. And you cannot force them to do what you want.
In recent times, to reach a large number of viewers, a customer also has to see, and find it attractive to share to his/her beloved ones. So a video production has several criteria’s at its behest such as video marketing content, time of posting, sharing in specific websites and other reasons.
There are chances, if a customer views the video, he/she may never click on the same URL again. Don’t you love the “Skip Ad” option in youtube and get desperate when not given the option?
If you do not employ the services of a video marketing agency who can give you valuable inputs, you still can get a video easily. But do you know, that challenges can arise when the video is viewed in various browsers?
The best example of videos failing to make the mark can be found in Joost It got suitable funding from Viacom and its early buzz was so high that it garnered a share of the market more than youtube. But when challenges occurred, the team was slow to react, and all the hype turned out negative. It also lost to its competitor Hulu. Now Joost website services are suspended.
Let us assist you in showing how video marketing can assist in various forms for businesses. Shall we commence with start-ups?
Congratulations! You have been bitten by the entrepreneurship bug.
You have given wings to your dreams, created a BABY and developed it with dedication. Kindly note, the way you devise for marketing your startup services or products will pay the way for success or failure.
Advantages Of Video Marketing For Start-Ups
If you have made a ‘killer’ video you can upload it on youtube which gets billions of views every day. The website videos are given good points by Google search and the reach to large number of customers gets a lot easier.
Objective: Create Videos To Attract Investors
As a start-up you can use videos to attract investors for funding your dreams. Your videos will be the best representation of your company, products, services, team and the ideas to make it a success. Since you have so many to go, do not forget to put a perfect content plan to give it the best shot. The content should be of a level where it demonstrates the commitment to your idea and promotes trust.
For example, a one minute video made from the best video marketing agency can highlight your ideas in a manner that can become a good customer acquisition tool. The video should make other people excited about your idea in the same way as you are.
The other important point – kindly note, there are a million videos uploaded every day. If you have to surpass your rivals, then the video should be easily searched. Here are a few points in which the video can be made easily available –
The keywords of your service or product has to be available in the title
Description – The URL should be placed in the first line and the description should contain sentences which have keywords. The words should not look as fluff.
You can make use of the best social media platforms such as Facebook or Twitter to generate viral traffic.
The audience should find the video attractive and the content should be useful to them. The title should instil a call-of-action to the visitor. And the content should be sincere such that the audience should purchase the product or service. Go by the rule book – Never badmouth your competitors.
Key Points in a video for small businesses
If you have a small business, do you have a sizable number of loyal customers? You want to expand your wings – video marketing is the best option.
As an individual having a small business, it is no doubt, a challenge to withstand the large companies’ onslaught. Video marketing can be one of the methods to give information on your products or services to more customers. By having videos and making your own channel in youtube and other video sharing sites you can have regular interaction with your new customers, as well influence their buying decisions.
Since humans are visual creatures, their brain can process video content faster than text. Now you know the reason how a video can keep a customer engaged and promote the call-to-action.
So have a look at these points
Is the viewer getting all the information in a single video or does he/she have to go to another onsite location? Are you giving information on coupons in the video or a discount in your products? Are you introducing a new product and the video contains content on using the device? Having a perfect plan makes you get the desired outcome.
A video will always remain forever in the internet where as a newspaper ad will have a life of a day. Since you know the pulse of the customer well, it is vital that you select the content which should captivate the audience. Making a viral video on your product is easy especially if it is connected with the kids. A fish playing the violin and giving info on the product may just hit the right spot. However, not all products can be related to the kids and you have to make a clip that appeals and disappears within a minute. The maximum time for a video is 2:08. And the rule here is never leave the marketing message at the last because the viewer will have closed the video.
The best way is to tie up with a company who has a lot of fan following in social media similar to Growth Pixel to get decent traffic.
Middle Level Businesses
You have a company with a fairly good name and sizable number of employees. Every organization, worth its hand in the pie, will agree that finding a perfect employee is the best challenge they can ever have. So, a video rightly executed, can make a potential employee seek a job in your company than the reverse.
In the above-mentioned case, a video that highlights the culture of your work staff, as well give the information on the rankings, position of the company will be a best option.
Your name is fairly known within the local business community. So a video will be the best way for improving your business via more customers. Always remember, a banner, advertisement can wither away with time, but a video with the right video marketing content, will always be available online. It can be sourced at any point of time and used effectively.
You should ensure that the business should be listed in all the sections of Yahoo, Bing and Google and in Yellow pages. Always use a local phone number and not the 1-800 as Google will get confused.
Other than making the video, you need to have a website, but it should look professional. Have it designed from a professional who understands your business. There are different ways of making videos for example, a real estate or tourist website has two minute videos.
The next step is to have a speaker whose voice has quality and can convey the message in the right modulation of language. If you deal in apparels and upload the product description on websites, then add a direct link of the video.
A minute of video is worth 1.8 million words ~ Forrester Research
Your business and your name are already well-known in the market, so how about helping the viewers buy your product or services a lot easier? To assist you we have the section called as strategic guide to video marketing in this article.
Your products (or let us say, brands) are well-known) so having customer testimonials in a video regarding the product insist a viewer fall into the Call-to-action mode.
Since the company is already well-known, the public will be synonymous with the team members. Have a team member participate in the video so that you can build trust among the public regarding the products. The company logo is just an entry card in recent times, but a video reaches more.
A conglomerate can be described as a big group having companies in various sectors. Videos, made for conglomerates may be usually in the range of company brochures which can give an introduction to unknown information regarding financial information, history of the company etc.
The videos can be of two types:
The first one will be – In a conference or trade show, videos will have content that is based on sharing or presentation of new information. The videos will be documentaries, commentaries or industry specific content.
The second type will be videos sharing internal information within the company. The organization will be huge, and seldom will one industry segment know about the other. These videos will usually bear achievements, business plans or award ceremonies.
Strategic Guide to Video Marketing
Let us delve in to the factors which are needed for making a perfect video marketing strategy.
1. You Should Know The Purpose
There are three main reasons
When you write the purpose, and have a team working on it, the target audience will be easily determine. So the team will focus on videos which have simple content but can impel the viewers to act in the right direction. The videos will be focused only the requirements of the customers and you do not have to spend on unknown and unwanted factors.
Since the messages in the video are designed for the target audience, it is only a matter of time before you get the ROI.
It is easy to make a video for a particular set of audience rather for an all-audience. For the latter, you will have to spend more on other forms of marketing such as SEO, Google Adwords etc.
Your purpose can be any one of these:
- For sales
- For getting leads
- For positioning the brand or giving information about the brand
- For information on a new service or product
- For educational purposes
- For entertainment
2. Focus On The Video Type That Suits Exactly The Purpose
You will be surprised to know that are various types of videos similar to different purposes because you can select the perfect fit. Shall we look into them?
- Behind the scenes/documentaries
- Case studies
- Product demos
Shall we move into the content type?
- Creative/ Corporate
- Serious conversation or humorous
- Colloquial or technical
- Traditional or irreverent
- Novice or market leaders
- Competitive or collaborative
How should the message be conveyed?
- Background music – needed or not?
- Lengthy messages or short ones?
We know that the above lists have sent your head to reel mode, but you always have the option to omit and select the best, don’t you? Giving information is our duty.
Are the customers you focus on – observers, education seeking professionals, decision makers, company owners and so on? Can the video you make for your audience be valuable after five years?
Does the video content speak the language required? You cannot mix technical jargons for a children video.
Do you need metrics in your video? Do you need references so that the audience have to trust? Decide on the niche.
4. Length Of The Video
No one, till today, can predict the perfect length for a video. However, majority of the videos confirm the audience patience disappears after three minutes. Educational videos do not have the time limit.
In short, to put it in five sentences, you can list the five points below
- What is the main goal, and why have we opted for video marketing?
- The type of content required for the company video? Do we have the resources?
- Is there a limit for budget?
- Have we decided the style of video that has to be used?
- Can videos best proclaim our brand’s personality?
You have spent more than your budget for the perfect video, and have released it in the market. Now, comes the cache. You can easily keep a track of ROI of the videos. Before making the video, as already explained above in the article, it is always wise
1. To Know Your Goals
You should know if the video is for boosting sales of your products or it is just to interact with the audience
It is advisable to have the metrics at your disposal. The target audience and sales profit prior to the video.
You should keep into account the video production costs – including unexpected costs and time spent by your marketing team for promotion on the project.
Then you can come across the perfect line of profit. In case of more videos, it will be wise to have weekly and monthly estimations and comparisons.
3. Metrics On Social Media Channels And Distribution Channels
Every social media platforms such as the Facebook have analytic features by which you can track the progress and profit of a video. Similarly youtube, dailymotion and vimeo have similar options.
Wistia Turnstile, assists you in informing the pulse of the viewers and so you can decide how to run the next campaign.
If the sales have achieved the target you fixed, any number more can be added as profit. Learn programs such as Brandwatch and Clicky so that you can have a better idea of demographics.
How Growth Pixel helps you in Video Marketing Video Marketing
After receiving the script from our client, our editing team assists in making the content more SEO oriented.
We, at Growth Pixel, pride ourselves in being few of the esteemed video production companies that have professionals in every sector. Our multi-talented team can make videos on any sector be it the corporate or commercial sector. Take time to view our website, as you can get a variety of niche videos, ranging from training, animation, modern graphics, corporate and commercials. We have handled videos for sports teams, television channels, brands and more.
We have the ability to take care of every division of the process of video production, right from conducting calls, development of scripts, searching for locations, casting models, artists, operation of equipments and more. Our services range from photography, normal audio-video services, virtual reality, live webcasting and case studies.
Our team maintains regular contact with the clients to ensure the result product is more than what they had envisioned. Our videos can trigger the audience to respond.
We have our office in New Delhi, but we have worked for well-known brands all over the world.
We have well-known editors’ proficient to assist you in either two ways. One option would be – persons from your sales marketing team will have meetings with us to determine the kind of video, give valuable inputs and the product will be a killer video.
The second option would be so that you give us your requirements, give us total freedom, and we give you the result.
Before starting the proceedings, our team will do a detailed check on the visitors to your website, popularity of your product or service, your requirements and the budget. Your requirements are the key focus, as we will need more content to create as well properly execute it.
Our relationship with you does not end just with the making of the video; in fact, we also provide inputs on posting of the video at the relevant time so as to make your wish come true. The main reason, we understand, our clients should recover more than their investments on videos, and we remain the number one video production agency.
So, this article has given you two benefits – the perfect strategic guide to video marketing and information on the best video marketing agency. Hurrying to get a pen and paper? Or to make a phone call? Wish you all the best!