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In the 21st century, when everything has become depended on digitalization, ignoring online marketing is like opening a business but not telling anyone. Nowadays, more than 80 percent of the consumers search for a product online, before buying it and out of these 80 percent consumers, about 56 percent of them, buys that product online. And that is how Digital Marketing has become important today.
Not to exaggerate, but digital Marketing has changed the old business techniques. Business has become more global today. Offline ways of marketing techniques like the poster, press release, newspaper advertisement etc have become old and near to death because Digital Marketing has put forward the social media way of marketing.
But it is still sad to see that, today when technology has taken such a high leap, still, most companies are not able to extract the best out of Digital Marketing. They are still using some old techniques and ethics of Digital Marketing. Some are even unknown about SEO! In this blog, we will discuss the important aspects that are continuously missed by the Best Digital Marketing companies in town.
How has Digital Marketing evolved with time?
Initially, when posters and broadcast advertisements were the only way to convey a message about different products in the market, marketing ethics were quite different. Rather it can be said that earlier marketing was not to teach people about a certain product but to preach people about the same. But finally Digital Marketing is here and it says, “I am here to teach people, and not to preach people”. Quite true isn’t it? An era where people no more have to depend on marketers to come by and explain about the best products, instead they can themselves make their way out of the search and buy phenomenon through the different product review websites and e-commerce websites.
The 21st century is often called as the new era of marketing. Printed leaflets, newspaper advertisement, and door to door marketing strategies are outdated now. What new era has brought in vogue is the edgy Digital Marketing. It’s easy to adapt and easier to make a scenic impact on the customers. Social media platforms like Facebook, Twitter, Whatsapp, Google+ etc have just made marketing easier. And this is what Digital Marketing is termed as. Different
Some Best Digital Marketing Agencies have come up with time to help other companies to elaborate and enhance their business and marketing statistics. These Best Digital Marketing Agencies are making their way through the marketing system and teaching people the actual use of internet and how to adapt it for business enhancement, which in one way is a great thing.
Initially, when technological advancement was not much on the route of success, offline marketing was the only media to initiate and handle the marketing funnel. Awareness campaigns were set up by the roadsides, pedestrians walking along the footpath were dragged in by the marketers to make them familiar with the products and considering loyalty which comes from post-purchase service, it was merely a mess. But this era is solely dedicated to the technology. Let’s see how marketing funnel has changed due to Digital marketing in vogue.
Basics of Marketing Funnel in Vogue
Not only in Digital Marketing, but also in offline marketing, the marketing funnel is a very important strategy. It is a term used to describe the mentality of a customer while buying a certain service. The five stages of marketing funnel include- Awareness, Familiarity, Consideration, Purchase, and loyalty.
In the 21st century, the marketing strategies are surely changing. The offline preaching type marketing has changed into teaching type Digital Marketing. Some extremely Best Digital Marketing companies have come up which are handling the aspects of marketing strategies of the company. And taking care of the marketing funnel is most important for Digital Marketing.
The first step of Digital Marketing funnel is ‘Awareness’. Are the Best Digital Marketing companies doing their best with awareness? Initially, it did but now? Not so much. Though Digital Marketing is a new thing of the new era and has brought a number of new changes in the old ethics and strategies of marketing, still somewhere Digital Marketing is also lagging behind. And it is up to the entrepreneurs and SEO experts of the agencies, that how they are utilizing the first step of the Marketing Funnel. Some Best SEO agencies have come up with a new strategy of spreading awareness through blogging and SEO generation. Google Ad words do provide this facility to generate better SEO, which when utilized on social media platform gets easily noticed by the searching public.
After awareness, it’s time for agencies to make people familiar with the product. The familiarity of the products can be achieved through advertisements and posters. But those are old methods. New methods involve the Best SEO agencies in the city. Social media campaigns are used to make people get familiar with the new products.
Once, people get familiar with the product, they ‘consider’ it for their use. However, convincing consumers is not an easy task. Unless the product is appealing to the consumers’ eyes, none will buy the product. But people will definitely consider the product, if it catches their eye, contains something that is required of them and alluring to them. Digital Marketing is the best way to sell the product.
If consumers consider the product for their use, they will definitely purchase it. Initially, when marketing was done through advertisements and newspaper publications, people would buy the products from nearby shops or order through phone calls. But Digital Marketing era has brought in Best Digital Marketing companies that are continuously launching e-commerce websites, where those products are available. Now they can order these products online and wait for a hassle-free delivery.
With this new approach of Digital Marketing funnel, online marketing has finally changed and replaced the old ethics of marketing. Let’s see how Digital Marketing has successfully replaced the old marketing ethics.
How Digital Marketing overcomes the Old Marketing Ethics?
We have seen that marketing funnel is positively affected by Digital marketing in the revolution, but first, it’s important to note how Digital marketing has changed the old ethics of the marketing policies. Digitalization has not only made customers more familiar with the products available in the market but most importantly, it has given acceleration and a wider coverage area for an individual product to launch in the market.
With social media sites like Facebook, Twitter, Instagram, Blogger, WordPress and the advancement in Google analytics, it has become possible to host digital campaigns all over the World Wide Web to attract a number of customers and cover area of the globe. One social media post goes viral from the North Pole to the South Pole, touching the equator in the middle in just a blink of an eye. That is how Digital marketing is taking over the old, traditional ethics of marketing policies.
Marketing funnel involves both buyer funnel and customer funnel. A brand is responsible for reaching both buyers and customers. To launch a product in the market, a flow chain is to be maintained for proper advertisement and utilization of the product in the market. The chain starts with the brand itself and is followed by wholesalers, buyers, retail shops and finally the customer or the consumer. To send a product from manufacturer to the customer, marketing funnel comes in vogue. And some Best Digital marketing Companies have taken marketing funnel to the ultimate heights of advertisement.
Digital marketing is the platform which connects billions of people, worldwide. Digital campaigns through social media sites help to create ‘Awareness’ about the product. ‘Familiarity’ of the product to the customers is the primary work of Digital marketing which includes email marketing, social media advertisements and even paid promotion by writers and bloggers around the globe. Initially, marketing officials had to drain their brain to find out strategies to promote their products. But in this era, Digital marketing has stopped the brain-drain process of the marketing funnel.
Marketing has come in the grip of every marketing official today. With Digital marketing in the revolution, professions like social media experts, digital content writers, digital marketers and online media executives have taken over the marketing funnel to a better and more presentable platform. But what is a bigger aspect to think about is what digital Marketing companies are missing.
Earlier offline marketing strategies were considered as the only way to reach people. And it is true because the internet was not that popular by then. But today when digitalization has taken over everything, still the digital marketing agencies are committing certain mistakes which are not acceptable. Certain things are being continuously missed out by them. And if no soon actions are taken, even digital marketing technique will become pointless to carry on.
What Are Digital marketing Companies missing?
Digital marketing companies that are emerging today are mostly start up companies. To cope up and fight with the big companies which are already 20 or 30 or more years old, is a tough game even for the Best digital Marketing agencies in town. To play the best game, these start ups have to be very careful about their work and work ethics.
Most graduates now a day are aspiring to become entrepreneurs. In many ways it is a good thought to achieve something of their own. But still most of them are failing in their attempt of becoming Best SEO agencies. Why? The answer is many of them do not have adequate amount of Search engine optimization knowledge, which they must know for becoming the best SEO agencies. For paving way through Digital Marketing, it is important to have enough knowledge about the entire system. Here are the top things which even the best digital marketing companies are missing out:
1. Overlooking Customer Service over purchase history
One thing that even the best Digital Marketing agencies are missing out is their thought process on customer service. Earlier when people brought products from their nearby store, they had a say to declare their statement about the quality of the product provided to the. But somehow Digital Marketing platform is losing that statement. For example, ecommerce websites are successfully delivering the purchased products on time to their destination.
But what if the product is defected or not up to expectation. Are they providing a platform to their customers to hold their say? No! Some are providing, but rest are not. And out of the portion who are providing their customers a platform to put forward their review of the products are not sufficient enough to meet the customer expectation. The delivery service is fast, but return service? Not that up to the mark. Digital marketing agencies must upgrade their customer service process in order to stay in limelight.
2. Missing out Strong Marketing Strategy over Start-up Pressure
As already stated, Digital Marketing is a new thing which came up in the 21st century. Hence, it is appealing to the world right now. But to extract the best out of Digital marketing, it is important that the digital marketing agencies must come forward and make effective marketing strategies. Most of the agencies end up setting unrealistic marketing goals which are not possible initially. What is important to understand is that these Best SEO agencies must workout realistic SEO plans for their achievement. If a start-up company end up making marketing strategies which Big 4 companies like Deloitte and KPMG may use, will obviously lead to the failure of these agencies.
SEO agencies and Digital marketing companies are constantly overlooking the fact that they must work out realistic goals and later think about becoming the best SEO agencies in the country. Once agencies start making effective marketing strategies, it will automatically come into the limelight.
3. Overlooking the Traffic Driver
Generating traffic is one of the most important things to keep in mind while doing Digital Marketing. Traffic driver in Digital Marketing is exacting like hoarding of customers outside of a general store when a discounted sale is about to start. The better the traffic, the more people come to know about that product.
Google Analytics provides marketing strategies which bring your customer back t your blog or e-commerce website, again and again, thus increasing the traffic to your website. However, most Digital marketing agencies end up overlooking the traffic on their website. This is a huge loss to the company itself.
4. Involvement of a SEO expert
Every department of a company must be handed over to a particular expert if that company. In case of Digital marketing, you must always hire the Best SEO guy as your social media expert. Digital Media Company depends on search engine optimization techniques and SEO experts are the people who are qualified to do the same. But even the best Digital Marketing agencies miss out their views on SEO expert. They think, hiring one individual who can take care of the digital campaign can also handle the SEO and that is where the Digital marketing companies are committing a mistake.
5. Losing Customer satisfaction over Traffic Generator
While some companies are not putting enough thoughts on traffic generation, some other companies are getting so much indulged in traffic generation that they end up missing the most important aspect-customer satisfaction. By using Google analytics, they are successfully generating enough traffic on their website, but due to excess traffic, they forget to develop their website in the way customers want to see. They are not providing enough facilities, which in turn are taking away customers from their side.
How to keep everything on track while doing Digital Marketing?
While approaching towards extracting the best out of Digital Marketing, SEO experts must keep certain points in mind. You must generate traffic on your website, but at the same time provide enough facilities to the customers, so that they come back to your website without pushing their minds. You must always keep a track on a number of clicks and readers that your website is generating and in a better way, you must always represent the same data on your website, for your customers to see and think about the popularity of your website. Loyalty is very important in any type of marketing. Once you achieve the trust of your customers, nothing can stop you from being the Best SEO agencies in the countries. Hire the Best SEO guy who can take care of the social media campaigns and search engine optimization factors of your website at ease. This will help your company to grow faster and come in the limelight.
Go through the perfect list to grow your business at a great level
Today Digital Marketing is the forefront of modern Business statistics. With Digital marketing in hand, it has become easier and faster to catch more customers and sell your product worldwide. A very renowned Digital marketing expert once said, “Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithm changes.”
With this quote in mind, Growth Pixel is trying its best to put forward the best of Digital Marketing industry so that you can rely on it and never hesitate again to seek the help of Digital marketing experts.