Everyone in this world wants to grow and if that someone is businessmen then they want to grow maximum, are you too thinking of hiring a digital marketing company?
No, we are not like others so we won’t talk about important traits of a digital marketing company. Sure you can hire a good company using those facts but the big question is
‘Do you even need to hire a digital marketing agency yet?’
Image source: www.csidm.com
Digital marketing is a very helpful tool for expanding the business but you need to understand that if you are not at the stage you need hiring it can be a waste for you.
You should hire a digital a Digital Marketing but not before you ensure that you are ready for hiring.
WHAT YOU SHOULD KNOW BEFORE HIRING DIGITAL MARKETING AGENCY
1. Know your needs
It is important for you to be clear about what is your need at that time, maybe you don’t even need to hire a Digital Marketing to achieve that need.
You must have a clear mindset for you goals and needs. No one can help you till you help yourself. To guarantee you success until you are clear about your needs and goals.
2. Confidence in product
Before hiring a digital marketing company, it is important to have a product. The product you want to advertise must me something you are confident about. Choose the product you are sure about and have full knowledge of.
If you are not confident about your products then don’t go for it, it will just waste your time and money.
Budget is an important factor in making a decision regarding the hiring of a digital marketing company. If you already facing a crisis regarding money or are on an edgy budget it is not advisable to hire a digital marketing company when you don’t even need one at that time.
Hire the company which fits your budget and requirements.
4. Team to manage
If you hire a digital marketing company you cannot just rely on them for working. You yourself need to have a team which is responsible for monitoring the work done by the digital marketing agency. Agency can give you 100% only if they know what your expectation is and get time to time review from you.
You must have people on your team who understand you product and are capable of coordinating things.
5. Clarity of roles and responsibility
It is important for you to have people managing your digital marketing work but it is also important that the roles and responsibility are clear to everyone.
The people managing, should have authority to give direct opinions.
Everyone should be clear about their roles and responsibility.
HOW TO CHOOSE A GOOD DIGITAL MARKETING COMPANY?
If you have decided to expand your business through digital marketing and are in quest of finding one, do keep few things in mind.
Digital marketing is very effective for persuading customers to buy your product. Nowadays everything is being promoted through digital world hence, making digital marketing an important aspect of every business.
Image source: marketingguru.co
If you are not in totally in a digital business and just need digital marketing to market your product, don’t fret on hiring employees for it.
You should hire a digital marketing company which can handle marketing of your product for you
It is not an easy task hiring a good digital marketing company if a good agency can make you millions similarly a bad one can leave you bankrupt.
Questions you should ask before hiring a digital marketing company?
1. They should understand your needs?
When you are hiring a digital marketing company see if they understand your objective and needs completely or not. Do not compromise with people who do not value your goals.
It is important that they understand your need in order to give best results.
2. Who’s their previous client?
Ask them about their previous clients, what their products were and how they helped them. Ask them about the problems they faced and what kind of strategy they followed. This will give you an insight of their thinking and help you understand their approaches.
3. What is their approach towards product?
This is a very important question to ask as this will make you understand how serious they are about your project.
You cannot just rely on them for marketing your product, you also need to coordinate and express you queries to them time to time.
4. What services they provide?
You must know about the services they provide and what services they outsource. If you feel like you can go and check the profile of employees on LinkedIn.
Five types of receipts that you should pay extra attention to:
• Meals and Entertainment: often meeting and executions are conducted in restaurants and cafés; it is beneficial for business but makes sure that these expenses are documented. On the back of the receipt, record who attended and the purpose of the meal or outing.
• Out of Town Business Travel: Keep a track of all travels and outings done for business purposes. You can either set a fixed budget for this purpose or ask for the employees to submit expense receipt.
• Vehicle Related Expenses: all the transportation used for business purposes should be recorded. You can set guidelines on transportation allowance to manage your finances.
• Receipts for Gifts: all the bonuses and gifts you announce on various occasions are from your business finance itself so, it should be recorded and analyzed accordingly.
• Home Office Receipts: Similar to the vehicle expenses, you need to calculate what percentage of your home is used for business and then apply that percentage to home related expenses.
5. How do they measure success?
It is important to know as you can’t just simply go on spending thousands without any results. See if their and your success definitions match or not. It can take time before results start showing through digital marketing but the result must be according to you. It simply means that whether you first want to generate revenue or build brand name first.
6. Are they aware of your product type?
It is always better to hire people who have some knowledge about your product type as it will cut some research time and also they will be able to give you better results than a no experienced guy.
7. Is the company specializing in all services or they outsource people?
Inquire what services they specialize in and what they don’t.
Are they a one stop company or they outsource some services.
8. How do they manage the outsourced units?
If they are outsourcing services how are they managing them and how are they ensuring their quality. What strategy are they following with them?
9. Who will be working with you on a regular basis?
You must be familiar with people you are working with, you must know with whom you will be working. You must know who is responsible for your project.
10. What tools do they use for project managing?
Enquire about the tools they are using, you yourself must have some knowledge about the latest tools that are used for good digital marketing.
11. How frequently will they meet you?
You should ask them how often they will meet you for reviewing, there should be timely meetings. There should not be long gaps in review meetings.
12. Do they understand their weaknesses?
A company which does not understand and accept their weakness is not worth it, nobody is perfect and the fact they admit their weakness show that they are working to make themselves better.
It adds on to their reliability factor, you can trust them for giving you honest opinions.
13. What is their industry experience?
Experience is a key factor in the digital marketing industry, you must understand that it is a very wide industry and no single person can master it in a few months.
The digital marketing company you are hiring must fit in your budget and see that they don’t charge you for everything unnecessary.
15. Are they updated with current trends?
The digital world is growing day by day, something new happens every day so an outdated agency will do you no good to you.
The agency you hire must be updated with all the latest trends of the market.
16. How is their online presence?
If a company is being responsible for your online marketing they themselves must have a good online presence. To know a company’s online presence, check their websites and blogs. Their blog will give you an idea of their wok quality.
17. What are their expectations from you?
It is not just you who have expectations from digital marketing agency; they too must have some expectation from you. A company which does not expect you to anything is not right because it shows they don’t value your opinions.
18. How creative they seem?
Digital marketing is all about creativity and this is the primary reason why you’re actually going to a digital marketing agency. You want them to be creative, innovative and unique in their service. The agency should be able to understand your business, your strengths, and key performance factors. All this should lead them to bring out the best of your business in the most creative way possible. Have a look at their online portfolio of the digital marketing agency to see how differently they have handled each of their clients.
19. How much time will it take for showing results?
Marketing of anything is not an easy process it takes time to get results, but very long time can be a loss for you. Ask the company about expected time for showing results. Beware of agencies which guarantee you instant results because that is not possible.
20. Contract timings
Before hiring a digital marketing company, ask about the contract terms i.e. whether they will work on monthly basis or project wise.
After going through this blog I am sure you very well understand how important it is to hire a digital marketing agency and also how important it is to hire a correct one.
Whenever you feel that you want to expand Digital Marketing is one of your best options. Go through these factors before you hire you will surely succeed in growing your business.