Facebook vs. YouTube: Which Side of the Video Battle Should You Join?

The online video content has been tremendously increasing over the past few years due to the migration of people from traditional print media to the online social media. The forecasts of internet traffic represented by video by consumers have reached 69 percent by 2017 and it is predicted to rise to 80 percent by 2019. This clearly shows the importance of the video media and it has become a very important element for many companies to market the products of their own using Video Content Marketing. The views for videos on Facebook have increased from 4 billion views per day in 2015 to 8 billion views per day in 2016, as per the YouTube statistics. YouTube started on working the number of the hours viewed than the number of videos watched due to this Facebook also started to measure using this metric. Many companies already started using the Video Marketing for YouTube and Facebook for promoting their products which help in increasing the sales and revenue.

Even though both interfaces YouTube and Facebook have started measuring the number of hours watched as a reference to their performance, calculating this metric is not easily available to advertisers on these media. Neither Facebook nor YouTube has the suitable interface that gives the accurate information about the time watched. Both have their own advantages in video marketing and the choice of the platform entirely depends on the context and need of the business.

With the introduction of videos in social media, the competition has expanded more than ever. Since Facebook first introduced video streaming, it has been growing rapidly. And Youtube is presently on the top of video streaming list.So that brings us to the question, which one is better?

Here are few points on how video marketing is different on Facebook and YouTube.

We can post any video in both the media there is no restriction to that. According to the statistic, 65% of the Facebook video views are from the mobile. Hence, one should focus on small-sized videos for the Facebook post. The studies from 2014 showed that the average timing of the videos posted on Facebook was 44 seconds and people mostly watched videos of 21 seconds completely.

The best thing about YouTube is that people are willing to watch a video even if it is 40 minutes long. The average timing of a YouTube video is 3 to 4 minutes. Even the people using their phone watch the long videos on YouTube. According to studies, Youtube has an audience base belonging to age group of 18 to 49 years. YouTube has a majority of the youth audience.

When a person thinks about the video, the first thing they think about is YouTube. If you want to learn how to operate software or watch a movie trailer, one will surely visit YouTube. YouTube is the present number one video leader, and also has a head start of 10 years on Facebook. According to the Mushroom Networks, YouTube is the second biggest search engine in the world and a total of three hundred hours videos get uploaded to Youtube each day. The search engine and its hold on the video streaming field are the core strengths of YouTube.

Facebook has billions of users who use the social media every day. Even though it has not been very long since Facebook added the feature, they have got good acceptability from the users quite quickly. One could say that adaptability is the strength of Facebook. Facebook has even added features like full screen or no volume hence changing the algorithm to make it better. By changing the algorithm, the Facebook gets the required number of views for a video. Updating the algorithm is the strength of Facebook.

In the case of Facebook, one gets 50 % views on their initial time of posting a video, and it reduces. But on YouTube, initially one gets 20% views, and after that, the number keeps on increasing gradually.

There is a reason why the two social media are at the top. However, there are few flaws associated with both YouTube and Facebook. In Facebook people don’t intend to watch a video. They just stop scrolling and look at the video which they find interesting. And Facebook does not promote the videos with less number of views. You need to be careful with the quality and timing of the video.

As for YouTube, its wide range of audience may not look at your video at first. You have to promote your video on other social media, blogs or websites to get a good number of viewers.

Video marketing on Facebook has increased to a great extent and this can be verified with the facts that the people are watching three times more than previous years. Videos have about 135 percent organic growth and the people have watched more than one billion hours of video content. The number of video posts per person has increased by 94 percent A video marketing agency has revealed the facts about the engagement of the brand in the below-mentioned figure:

How facebook market is growing

Video marketing on Facebook has been creating a huge impact on the businesses. The combination of the power of video marketing along with the popularity of Facebook is affecting the businesses in a highly positive way. Many video marketing companies are using this platform to a huge extent as it generates most of the revenue in the existing world. The main reasons for video marketing are as follows:

• Millions of people use Facebook as they spend most of their time on it and getting the businesses under the noses of worldwide users increases the visibility of the company and also spreads to different sets of the people.
• As Facebook is considered as one of the strongest and most popular social media platforms in today’s world, companies should use the video marketing for business and for keeping in touch with prospective and existing customer

The growth of users on Facebook

• It is also used to provide the best customer service possible and build rapport with the target audience.
• Video marketing consultant helps in combining the two powerful platforms of Google and Facebook in order to increase the visibility of the videos on both the platforms
• The biggest advantage of using the video marketing with Facebook is the increase in the conversion rate and it helps in convincing the customers to purchase the service or product
  

The video marketing on YouTube has increased to a great extent and this can be verified with the facts that there is a 100 percent growth in the users who watch YouTube videos on their mobile phones. Videos have greater visibility in terms of schools and colleges with 86 percent of them are present on YouTube. The number of video posts has been increasing tremendously with uploads of 72 hours of video content every minute by the users. A video marketing agency has revealed the facts about the ecosystem of the YouTube in the below figure:

YouTube ecosystem

Video marketing on YouTube has been creating a positive vibe for the businesses. The excessive usage of the YouTube can help the companies to impact their businesses. Many video marketing companies are using this platform to a huge extent as it generates most of the revenue in the existing world. The main reasons for using video marketing are as mentioned below:

• The seamless sharing of the videos with the help of click to tweet helps in the wide reach as this solves the problem of the people adding the link they are sharing
• Many companies pay an affordable fee for changing the status of the videos to the promoted videos as it helps to reach more number of the target customers and helps in generating awareness and sales
• Working with other video bloggers on the YouTube helps for creating the videos which create more impact and also in the promotion of videos by many people

Impact on YouTube

• One of the most innovative ways to do video marketing for YouTube is by going outside the scope of YouTube by crowdsourcing the ideas for the videos from external content developers and other video bloggers in possible scope
• If the Video is properly optimized with the help of title, description of the video, inbound links, ratings, and comments on the video, it helps in the search engine optimization of the videos.

Video marketing for YouTube and Facebook helps the Video marketing companies to work effectively with the creation of awesome videos and spreading them by making them viral along all the possible platforms to increase the reach to the public.