1. Put extra effort in customer service
This is the first step towards growth in any business, it is important that you understand who your real customer is. After identifying your customer, make sure you understand them. Use all your observations in your Ecommerce Marketing Strategy to your services better. Remember “customer is the king”, a happy customer makes 5 positive recommendations same goes with an
unhappy customer.
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2. Do pricing with consumer psychology in mind
Trust me psychology pricing has a big impact on sales of products. It is the nature of customer to analyze the price of the product, so it is in your hand how you make a customer think that the price you are selling is the best price.
By using consumer psychology you can create a perception of value or discount that will help you selling your product. For example 9 will always remain smaller from 10. Even though there is a difference of one but it gives the customer a satisfaction of that they are paying less. Instead of telling them what they will have to pay, tell them what they are going earn.
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3. Keep mobile commerce in mind
Mobile commerce is an important factor in ecommerce marketing strategy for the growth of your e-commerce business. Mobile commerce is an extended branch of e-Commerce and is growing at an exponential rate of 130% annually. If you do not have a mobile-friendly platform for your store, be prepared to see a dramatic drop in revenue and popularity in the years to come. But to get mobile compatible, you do not just need a smartphone / tablet attuned web store, but also easily accessible services such as order tracking, real-time notifications, click-to-call, maps, and product information.
4. Email marketing
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Although it is the time of live chats streams, one on one promotion, still email marketing is very effective in Ecommerce Marketing Strategy. By opting email market you gain the following benefits:
- Increase traffic and sales
- Promote products that are not selling
- Share new arrivals with customers
- Build a relationship with your customers
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Share news, promotions and relevant content, relevant content hold attention of customers.
5. Target niche market
Whenever one starts a business there is always an ideal market in mind, once you have identified your customer, go for niche marketing.
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If you go for everything at once it will create a hazard and managing can be a big problem for you. By defining a niche market, you’ll be able to do a lot more with a small budget, its a great Ecommerce marketing strategy. Focus on ways that will engage your customer, try social media platforms and write content which can spark their interest. It will be better if you design your campaign and website keeping the targeted audience in mind.
For example: if you sell products related to youngsters make a flashy solid colored website if you are in a saree business make your website with a feminine touch.
6. Enhance shopping experience
Work on making customer’s shopping experience enjoyable; they should feel comfortable while surfing through your website. Make sure searching a product is easy on your website; customers hate it when they cannot find their desired product.
Remember the more easy buying process is the more customers it attracts.
7. Good URL
A website URL is a significant aspect of your website. Aside from enabling your visitors to view your content, this can also make or break your website. Make sure your URL is easy and understandable. Use significant keywords and use hash to differentiate categories. For example look how much difference two URL for the same brand can have: http://myinternetstore.com/womens-clothing and http://myinternetstore.com/shop/bid=67175
You should take good care of it and never allow anybody else to have access to your domain name. Because when someone points your domain name to another website, all of your traffic and your potential income will be gone and directed towards the website that the intruder specifies.
8. Add good picture of product
People believe in what they see? Right. Any business success totally depends on product selling. Selling in an e-commerce business is only possible when a customer likes your product, now the big question is how to tell them what quality your product is.
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When you cannot make them feel the quality physically but you can make them feel your quality virtually. Images of products are ambassador of your brand; put extra efforts on taking good pictures of your products.
9. Unique product content
Do not underestimate the power of content marketing – it is one of the foolproof tools to drive traffic to your store. In fact, it is believed that publishing intelligent, useful content is the single best marketing tactic available for online businesses. Content essentially means publishing information about your store and products, but it also encompasses video presentations. In fact, the more visuals you can show your customer, the more likely they will be to buy. Using the right keywords and meta tags will boost rankings on search engines.
10. Do blogs regularly
Your content is the first factor which a customer comes across on your website, and creating quality content ensures that your website is not being left behind in Google’s search.
Include regular blogging in your marketing strategy, your blog can be related your product guide, reviews, or new trends in the market.
11. Give offers
Offers always attract customers; give them different-different offers time to time to make sure they come back to you. Promote these offers using banner campaigns, post adds on social media platforms and email marketing is a great ecommerce marketing strategy.
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These offers attract immediate traffic to your website. Create urgency by launching limited time offers.
Examples:
- Get 20% flat off on your first purchase
- buy designer dresses under rs.3999 for today ONLY
- FREE shipping on orders placed before midnight
- 50% off Super Diwali offer
- One day sale – save rs.500 on your purchase
12. Take customer reviews in consideration
Customers’ reviews are very important, only a customer can give the true opinion about your website and products. Take these reviews in consideration and work on improving yourself.
Customer reviews also help in increasing your sales as there is some product which does not sell on their own, but a positive customer review can make it selling caches 40 % more. More than 60% customers check customers’ review before buying a product. On top of this, reviews are great for SEO with original content that uses your product name appearing on your site.
3 SECRET TIPS
1. Community management
You must be wondering that what is the role of community management in the growth of e-commerce business. Community management can be a big factor in success for your e-commerce business.
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You know your audience but using community management you can ensure that your customer stays your, use social media forums and emails marketing to keep them engage with you.
2. Customer referral program
Customer referral programs should be included in your Ecommerce marketing strategy, evaluate your customers and understand what can excite them to recommend to others. Give some prizes for each referral made. Gifts and discount work very well in customer referral programs.
It has been seen that referral programs help tremendously in increasing traffic and sales.
Make the prize or offer good so that the greed of earning it increases and thus a customer itself make more referrals.
3. Contest
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In an e-commerce business, it is always desired that a customer comes to buy one thing but go with buying 3 things, this can possible with correct the projection of products and another way can be held contests.
Hold enticing contests that compel a customer to buy more things.
Lucky draws and assured gift on buying certain amount products works excellent.
CONCLUSION
E-Commerce is not a one day game, you cannot expect success to come overnight but with right Ecommerce marketing strategy success will come faster than expected. The best strategy in an e-commerce business is to believe in oneself. Follow these strategies to make you e-cpmmerce business a great success. You must always have some strategies as is it makes it easy for you to do business.