How we increased
Acamor Travel Portal
Lead to Sales Conversion by 72%
"Aaretch Digital (Now Growth Pixel) have brought the perspective of Targeted Social Campaigns which have helped us with more Sign Ups & Engagement."
Ankur Agarwal
Director - Acamor Travels
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CHALLENGES
Leading Travel Portal was trying to promote a new concept of Education Travel on Facebook and was looking to generate interest for the same. The Objective was majorly Engagement
IMPACT
Redefined Goals from just
Engagement to getting leads from
Social Media. Redefined persona
and conducted A/B Variant testing
to promote best copy and get more
leads.
Engagement to getting leads from
Social Media. Redefined persona
and conducted A/B Variant testing
to promote best copy and get more
leads.
More Leads
0
%
More Engagement
0
%
OUR STRATEGY
STAGE #1
REDEFINED OBJECTIVES & GOALS
- Clearly defined Engagement Metrics
- Introduced Conversion Goals
- Created Conversion Funnel
- Funnel Optimsation Tests
STAGE #2
OPTIMIZED BUYER PERSONA
- Created User Personas
- Established User Hooks
- Identified Critical Areas
- Created Funnel Path for Users
CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A RETAIL STORE
STAGE #3
OPTIMISED AD & POST COPY
- Content Strategy as per Persona
- Emphasis on Headlines & Images
- Ad & Post Copy as per Funnel
- Testing Copy for Winner
STAGE #4
A/B VARIANT TESTING
- Created Versions of Same Concept
- Testing on Copy and Concept
- Identified the Winner
- Promoted the Winner for Leads
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CHECK OUR CLIENT'S CASE STUDIES
