This is one of the most important technique you must do, by creating a sitemap you get your website indexed by search engine. You can upload your sitemap using Google Webmasters Tools, Bing Webmaster Central, and Yahoo Site Explorer. There are a number of sites that will create a free sitemap for you (under some page limit). This will increase traffic on to your website which will ultimately increase sale on your eCommerce business.

Google Analytics is a godsend tool for you if you are not a very tech person. Google analytics is not just good for e-commerce but any business online. It is totally free all you need is just a Gmail-id to start using it. This Tool will help you to keep an eye how your website is performing.

Once you are signed with Google Analytics account, signing Google Webmaster is just a simple task. Google Webmaster is very useful for understanding various data points that will allow you to manage your site effectively. You can track your backlinks, organic search clicks/ impressions/CTR, average site loading time, HTML errors, most important keywords, and much more

Google Alerts lets you get alerted as soon as the terms you want to be notified are included in any web pages. This is a great tool to monitor mentions and in monitoring one of your most important keywords.As we know using right keywords is the important step which will help our website to rank high on google page. Which will ultimately increase the traffic and sale on the website. If you want to know how to study keyword research check this blog Ultimate Checklist for your Keyword Research.

There are several niche directories only which are a good source for finding experts in any particular field. Every new site should submit their website to these free niche directories upon their launch. Directory Submission is a part of Seo Technique.

It may not seem very important task but it can be beneficial in referring yourself.

Releasing press release is a must. This will provide a simple introduction of your company to customers, what you sell, what makes you unique, etc. this will be a closure to your customers about your business. Press Release is a good way to highlight your brand which will increase traffic on your website.

It is not necessary that you spend a lot of money for doing a press release, there are large many sites that let you distribute for free.

Some popular websites for PR – PR.com, PRlog.org, OpenPR.com, Free-Press-Release.com, 1888PressRelease.com, i-Newswire.com, and 24-7PressRelease.com.

Source: www.impactbnd.com

In any e-commerce business making a connection with the audience is very important. Social media is the best way for establishing this connection with your audience. Blogs are a good way to create awareness for your audience. Your work does not limit just selling the product once, you want a customer to come back to you again and again. Blog writing and posting is very  important tip to  get sale from your eCommerce business.

This is only possible when a customer finds maximum value from you and is aware of your new services and product.  Blogs are the best way to engage your audience, you do not need to write about your services and products all the time, talk about benefits of the product, how to get the best usage out of it or talk in a general sense.

For example: If you are a footwear brand you can tell people about how to take care of feet or how to store their footwear properly.

Compel your customers to share your content and buy from you. The big part is again how to make these blog posts beneficial for you. Make a list of keywords related to your product, and use them in heading, subheadings, and content. This will help your website rank better in SEO too

Social bookmarking is an easy way to gain traffic and backlinks. While it is not as authoritative as other sources, it is a great way to get your website indexed faster. It is a wonderful starting point for every e-commerce site. Reddit, Digg, Folkd, Slashdot, and StumbleUpon are some great social bookmarking sites.

This is a very aspect of the marketing of any business which often people forget. In the quest of doing a big shot marketing campaign, people often forget to take advantage of their current contact database.

Send emails to your contact make them aware of your brand and convince them n its usage, once you have established your brand value in your contacts ask them to refer you to different people

According to a survey- 86.9% people say that they believe in personal recommendations more than what brand say.

Source: www.diadem.in

Email marketing is an art and science of generating sales for your store.

It is an essential part, sending an email should be a must for you, it is a simple task. Send appropriate email for a different situation such as sending an email to people who abandon their shopping cart or complex situation like sending promotion mail continuously.  You must inform your customers of what is happening in your organization and email is one of the best ways of sending reminders and information links.

At the end of the day, when you look at the promotions, offers, free shipping coupons and lead nurturing emails —email marketing is about building relationships.

Checking the ease of use of your website is very important all your efforts will be in vain if when a customer reaches your website and your website is not working smoothly.

The best way to check your website is by doing 3 – 4 dummy transactions. By doing so, you will come to know whether your payment gateway is working smoothly or not and also about your logistics.

You can ask your friends or relative for doing the dummy transaction and obtain honest reviews. So, keep a regular check on speed of website and errors too this both can increase the sale from your eCommerce business.