How to double your salary in Digital Marketing?

The demand of digital marketers is increasing day by day. Seeing the tremendous growth in internet usage more and more business are now shifting to online businesses. There a lot of jobs generated related to digital marketing as all brand are putting more focus on digital marketing than ever before.

Brands have realized the importance of digital marketing and are willing to pay a large amount for digital marketing.

Both business and consumer have shifted their interest to digital marketing thus making a huge opportunity for people seeking a career in this field. This is the right time for digital marketing professionals to pull up their socks if they want to earn more.

 

Are you in the digital marketing business and always wondering how can you increase your income?

If yes, this article is what you are searching for. As a digital marketer, you must understand that your learning will never stop. Trends change fast in the digital world so you need to be updated with the trends.

To become a better digital marketer you must have the hunger to learn. This hunger comes only when you have passion for your work, if your passion is not there you cannot learn something. Digital companies need self-motivators who are eager to become specialists in their particular niche. Because in reality, it is rare for a single person to expertise all field, even if there is one person who expertise all field he will not be able to manage everything at same time

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To become an expert digital market you must have knowledge of all the areas of digital marketing but you must be a specialist in your niche. In Rand Fishkin of Moz’s words, you must do T- shaped digital marketing.

It’s not uncommon for companies to find candidates with a broad digital marketing skill set to be a valuable asset as there’s considerable crossover between the different channels. It will also make you better equipped for choosing a more specific path of focus that you can specialize in.

There are 5 fields in which you can expertise and earn much more from what you are earning now.

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It refers to the methodology of strategies, techniques, and tactics used to increase the amount of traffic on the website by obtaining high ranking in the search results page of search engine.

As an SEO expert, you are going to be responsible for driving traffic to your website.

After all, no traffic = no affiliate sales.

The two main sources of traffic for most websites are usually:

1. Organic Search
2. Paid Advertising

Now more people are connected to the internet, everyone wants their website to be o top. SEO nowadays has become difficult.

The goal of foundational SEO isn’t to cheat or “game” the search engines. The real purpose of SEO should be to:

• Create a pleasant, valuable experience for your users.
• Show the search engines your intentions so that they can recommend your website for relevant searches.

 

To become a better SEO expert:

1. Think like your users

Content is plays an important part in SEO rankings, when you plan your keywords strategy for your content plan it keeping your customers in mind. Do keyword research with Google Ad words and see what customers are searching for. Correctly place these keywords in your content. Title tags should also be unique! Think your title as a 4-8 word ad, do your best so that customer themselves will want to click and read more.

Focus on Your Meta Data Too

Your content on your site should have title tags and meta descriptions.

Meta keywords are not of big importance these days but if you use them make sure you create u unique meta description with all the necessary keywords. Duplicate meta description won’t do you any good.

Know SEO Audits

In this real world you may find yourself struggling with the duplicate content, horrible UX, Google penalties and a lot more. For this just enter SEO Audit. It is important as it will help you in breaking down a site’s SEO in a systematic way.

Live streaming is becoming the new trend

Social media growing big day by day, as a social media marketer you must keep looking for new opportunities social media platforms provide. Live streaming is still a new concept to many but it is a big opportunity that you must grab.

Live streaming apps like Periscope and Blab have attracted a fair amount of audience and are also being used by many entrepreneurs for marketing.

Today the audience wants a personal touch in marketing which can be easily done through social media, grab new opportunities. Try making the customers’ experience personalize, this will help you in building trust factor for your brand.

Brief Knowledge About Insights and Creator Studio
If you own a page on Facebook then you will get what we will be discussing now, there is an option on the left side of your page called creator studio. This is a whole data reflecting section on the Facebook page.

It also helps you in realising that what kind of postings your competitors are having on their page. It clearly gives you information about the graph of audience response in terms of views, clicks, share and engagement.

Here, the reflection of data is in such a precise manner that one can finalise the content according to the market.

Same on Instagram, there is a section called Insight where you can know the rate of engagement your post is creating. If, you will figure out the engagement factor then your work as an expert will have better reflection.

Brief Knowledge About Insights and Creator Studio

If you own a page on Facebook then you will get what we will be discussing now, there is an option on the left side of your page called creator studio. This is a whole data reflecting section on the Facebook page.

It also helps you in realising that what kind of postings your competitors are having on their page. It clearly gives you information about the graph of audience response in terms of views, clicks, share and engagement.

Here, the reflection of data is in such a precise manner that one can finalise the content according to the market.

Same on Instagram, there is a section called Insight where you can know the rate of engagement your post is creating. If, you will figure out the engagement factor then your work as an expert will have better reflection.

Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords.

Search engine marketers are responsible for bringing the target number of leads and clicks using a set marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns. Often Search engine marketers have to work side by side with Search engine Optimezers.

To do better in search engine marketing

1. Create a strategy

Often companies start search engine marketing without a strategy and later on regret when they do not get good results. Do not make this mistake; making strategy is important for all tasks.

Make your thorough strategy starting with identifying our targeted audience, their needs and problems and identify how your product serves to their needs. Be clear about your goals and requirements, set your budget and plan your strategy accordingly.

2. Choose keywords according to your need

The most critical step in search engine marketing is to strategically select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is destined for failure. When choosing the best keywords, it is critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers. Begin by getting inside the heads of your customers and brainstorm about potential terms your customers use when thinking about your products and capabilities. Ask your salespeople and customer service people what phrases they think are most important. You may even want to ask your best customers. Then, turn to keyword research tools provided by Wordtracker, Keyword Discovery and Google Adwords to create a list of highly searched terms that will drive targeted traffic to your Website.

3. Create Content with Synonyms of the Keywords

Creating content with specific and exact keywords are okay but there are people on digital platforms who don’t know exactly what to write in the search bar.

For such people, there should be some related synonyms words in the content to increase the number of readers on the site. This will help in a greater number of readers or audience.

Content is the most important part of any website, it is your content which decide whether your business will work or not. In online world content represents your business, you cannot got person to person explaining your worth. You need content in every part of your website.

As a content writer you must understand the value of good content. It is your content which represents your brand’s value. Do not think that content creation is just writing blogs and tag lines for the website. It is much more complicate process.

Create content that is of value to your customer, your content could be blogs, webinars, case studies, etc.

To become a better content creator-

1. Create your content strategy

• To make your content strategy you first need to analyze who your audience is, once you are clear about who your customer is- understand their wants and queries.

Create content that touches the pain points of your customers. When you talk about their pain an automatic personal effect is generated which will help your brand in increasing their reliability.

• Be precise and clear in your content- you need to understand that audience now is not a very patient one so if you think you can sell big content then you are wrong.

Content which is precise and clear appeals more people. Clarity is very important in any content, do not go haywire while creating content. Be to the point and use language that is simple and can be easily understood by your audience.

2. Market your content properly

This is the mistake many digital marketers do even though their content is of great value still it fails to attract the audience because they are not market properly.

Marketing your content on various mediums gives you a 360-degree reach and chances of more readers or audience on your provided platform. This work should be done with marketing strategies not random as it is very crucial part of the business.

Share your content on various social media platforms and do proper SEO on them.

It is another skill which is in high demand in the field of digital marketing, its motto is get the company’s website on rank 1 within Google by providing high quality.

You should know-

To be good at this you should be knowing Google Analytics and AdWords on your fingers. You should be well equipped with the developments of the campaigns which can provide measurable results to the clients.

It is a complicated process, important and a high investment/risk.

One great thing about it is that it is significantly less competitive than SEO or Social Media but it is in huge demand. It has a huge need for most of the businesses.

It is really a very high paying jobs in nearby future and it has a scope in future too.

These people are one of the important players of this world as every company is rushing to have a website which makes their authenticity stronger. They are skilled in web graphic design, interface design, authoring, including standardised code and proprietary software, user experience design and others.

If you develop skill in this particular area then you will always be in demand and there will be more opportunities falling on your feet.

They are the people who are responsible for providing multi-channel marketing campaigns and explaining a brand’s strategy for digital platform. The manage all important things like brand’s awareness, consideration and acceptance of one’s organisations service offerings. They have clear intention of working for brand’s digital presence in every aspect.

Profiles which work under digital media managers are :

Content writer

SEO executive

PPC specialist

Social media expert

Analytic executive

Copywriters

Client executive

Graphics designers

Video editors