How we grew
Marks & Spencer's
to garner 136% More Engagement
[porto_testimonial view=”transparent” style=”testimonial-style-2″ name=”Deepak Pradhan” role=”Chief Marketing Manager Digital, CRM & CIU” company=”Marks and Spencer” photo_id=”1432″ quote_color=”#78c9eb”]Growth Pixel had consulted us for our initial Digital Marketing footprint & Engagement in India. There insights on Email Delivery and Automation was amazing. Their customer segmentation helped us to deliver Targeted Campaigns and engagement through them.[/porto_testimonial]
SECURE YOUR CONFIDENTIAL DISCUSSION TODAY
CHALLENGES
Marks & Spencer had been conducting an extensive Email Outreach Program with no substantial result. We were consulted for primarily two objectives:
1)To strengthen their Inbound Marketing
2)To increase footfall in stores
IMPACT
Customer Segmentation, Linked and Automated Email Campaigns and Customer Nurturing helped us achieve the results within 1st quarter itself.
0
%
More Leads
0
%
More Engagement
OUR STRATEGY
STAGE #1
CUSTOMER SEGMENTATION
- Identified Product Segment USP’s
- Created Buyer Profiles
- Segmented customers w.r.t Products
- Engagement based Segmentation
Stage #2
TARGETED EMAIL CAMPAIGNS
- Established Brand feel campaigns
- Created Segment Specific Campaigns
- Geography driven Campaigns
- Re-targeting as per Segmentation
Stage #3
CUSTOMER NURTURING PROGRAM
- Email Engagement Campaigns
- Content Marketing for Products
- Promoted Up-sell & Cross-sell Offers
- Re-Engagement Campaigns
Stage #4
SOCIAL PRESENCE & ENGAGEMENT
- Social Profiling of Customers
- Social Content Strategy
- Promoted as per Content Calendar
- Created Social Response Process
