20 Errors we do before making a marketing funnel

If a company knew how to make marketing funnel perfectly then, everyone all over the world would have their product. All the companies make some pretty bad marketing funnel mistakes sometimes.

The marketing funnel is a marketing model that focuses on the consumer and helps to track the journey of a customer or purchaser while making a buying decision. It enables a company to analyze what it needs to do to influence its customers at each stage of the buying process. Marketing funnel also helps to track where a company is losing its consumers.

Finding the error is not an easy task; the process would require to understand and accept the marketing strategy shortcomings and then put a lot of efforts for improvements. You can avoid these errors that companies make while making their marketing funnel.

So, marketing funnel is important for your business. It is crucial to design a good marketing funnel. Here is a list of the top few errors that we can avoid before making a marketing funnel:

• Whenever the people visit the company’s official site, they get the first impression about the enterprise.
• You should ensure to design your site in such manner that it gives a solid understanding of your company’s services and work.

The dedicated landing pages are the important part of it. Studies show that the interaction with the site and the business are affected by the presentation of the site. And 92% marketers have found it operative.

• There might have been times when you found some company with whom it was hard to do business. But you might be doing the same thing to your visitors on the website.
• When there is a smooth transaction in each of the steps, from beginning to end, the conversion rate will be high.

There are many potential frictions in the marketing process some of these points include –

• There are numerous fields in a form.
• The appearance of the website is not appealing.
• There is no inclusion of offers.
• No clear statement about the buttons for a call to action.

Even a second of delay in loading your site page will drop the conversion rate by 7%.

• If you want to convince the people to do something on your website, you have to invite them.
• You need to add explicit instructions about what they have to do.

According to the survey, there were 70% of B2B websites of small business who had not adamant call to action. Lack of the call to action in conversion funnel will lead to loss of potential points. The call to action helps out in these ways.

• It brings the urgent feel to take the step, making the visitor feel that they have to do it instantly.
• The visitors would be clear about what they need to do with direct instructions.
• The call to action stands out from the rest of the text in the web page, and it attracts the attention of visitors.

• Getting new customers is the primary goal of every business. Most of the company would rather plan to get new customers than acquiring more revenue from the present clients. But it costs a lot of fortune to get new customers.
• You might lose the old ones in the process to get new ones.

The front end of your business should be to get new customers as well as increase the profit rate. And the back end should be to maintain the bottom line revenue. You should focus on both the ends analyzing the stage of your business.

There are nine times more chances of the conversion if you solve customer’s issues within few minutes. And deal with the concerns of potential clients quickly.

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Understand the behavior of your clients to achieve profits from the customers. Your product should be better, faster or easier.

• It might be possible that your customers are getting lost during the conversion due to many reasons.
• The potential customers have to take many steps during the conversion. The visitors get distracted and get lost.

And the lack of the urgent feel about the conversion might make the customers not to progress further.

You have to ensure the conversion of potential clients. The steps would include removal of distraction and providing an economical website with images, information, and texts.

According to the book “80/20 Sales & Marketing” by Perry Marshall; his research shows that 20% of any customers are willing to pay four times more money of what they have spent.

If you are selling some product currently and you also add some better services or features than 20% of your customers who bought the product will buy the new services. And they will pay four times more given your offer is quite attractive. Many companies forget this simple strategy.

• Online marketing is not the sole advertisement available.
• Many group of people don’t have access to internet hence you lose many customer because of lack of offline advertisement.

The marketing on the internet is one way to advertise your business. You have to stand out from the other business; there are still many customers whom you can reach offline.

The online marketing has many distractions these days. By approaching people with hybrid marketing, you have the chance to get their attention easily.

• Customers don’t like long and complicated buying processes.
• You might lose your valuable customers because they lost interest during the process.

Some companies make the buying process too hard. Do not overload the customer with too many questions or actions. There should be a balance between quality and conversions. For example, forms with a lot of fields in them should be avoided.

First impressions have a great impact on your business. You need to provide a solid understanding of your business, services and products, and how the customers will be benefitted by you, to the customers who visit your website.

You will lose potential customers if your marketing funnel lacks solid calls to action and it becomes a huge mistake. You must provide clear and concise directions and must encourage user engagement.

A series of calls to action in which each step leads to the next one with increasing commitment should be adopted.

It simply consists of 3 steps:

1. Provide a link to learn more about the product or service
2. Provide contact details
3. Make a purchase

To convert a potential lead, they need to be encouraged and persuaded. Not all leads convert as soon as they call you. It requires patience and persistence to convert and commit your leads. The way you follow up also affects your success.

It is also possible that the problem is not with your marketing funnel; rather you are targeting the wrong audience.

Remember, it is not the case that a large no of visitors will ensure greater conversions, rather the no of interested customers is what really matters. Focus on those customers who are most likely to convert.

Data analytics is a powerful tool that can be used to discover areas of improvement which are generally ignored or overlooked otherwise. They help to recognize areas of your conversion process that can be improved.

Try to encourage customers to become lifelong converts of your business. Continue your marketing and customer support efforts even after a sale has been made. This will increase the chances of the customer buying from you in future. It also promotes brand loyalty.

Be patient with new ideas and techniques. Don’t expect success overnight. It requires persistence and endurance. Try new and innovative ideas and give enough time to each strategy.

A lot of thought is given to the upper part of the funnel. Then, it is certainly important to provide support at the funnel’s midsection and bottom to prevent large drop-offs. Focusing efforts to these parts ensures speedier development towards conversion.