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Loads of Traffic with so less to pay, a wish come true for digital marketers More Bang from your online Advertising bucks
If you think that you have been wasting your advertising money online without much result to talk about then, Wait, before you form any final opinion, you should checkout Twitter’s Objective-based campaign advertisement.
With Twitters Objective based campaigns, you are only charged for engagements which you specify at the start of the campaigns which means you are optimizing your campaigns for performance.
SIMPLE TO USE
These campaigns simplify the management of the targeted advertisement not only for marketers but any user.
- Users start by setting a goal, be it adding new followers, driving app downloads or directing people to their website.
- From there, users need to enter text and a picture and choose a call to action;
- Then choose a targeting method, such as keywords or tailored audience; and some keywords.
- Final Set – Setting a budget.
The users will be charged only for their chosen actions. For example, users promoting an app can choose to pay only when consumers download the app through twitter campaigns.
SIMPLY AIM, FIRE & BULLSEYE
Bulls Eye (Objective)
The Objectives that can be targeted efficiently with Twitter Objective based campaigns are:
- Tweet Engagement to drive conversations
- Link Clicks to website landing pages
- App Install, engagement
- Video Views, get people to watch your videos
- Increasing your followers
- Leads, collecting email of interested people
Aim (Target Segment)
With clearer aim i.e. segmented audience, advertisers have met their objectives in one third the cost versus any other paid media in some cases.
Keyword in timelines : Targeting users based on specific keywords in their recent tweets
Interests based targeting : Twitter helps you segment your target segment based on their interests which have been categorized with more than 350 categories
Similar to Followers : Targeting followers similar to followers of particular account e.g. Follower of Digital Marketing Guru will be essentially digital Marketers or people with interest in Digital Marketing. This way you will be able to target a niche audience
Tailored Audience : Targeting audiences whom you are already targeting through other means and have lists which you can target with specific messaging.
Fire (Action)
Creative
Twitter objective is to make running of the campaign easy. With this objective, the campaign setup workflow recommends the best ad format to use for each set of objective chosen by the advertiser.
Even first timers and less techie individuals will feel at home while creating the ads with tools like image cropper with drag and drop facility for easy customization of pictures.
Misfire !
Objective based campaigns of twitter seem to be too good to be true, but there is one Catch, and that is, you should ensure first that your target segment is available on twitter. Since, the campaigns will only feed you the best possible audiences only if your targeted audience is available on that channel or it’s a misfire.
As I always profess it’s the strategy that decides tools, and not the tools that decides strategy.
Do you want to know, How else can you use Twitter advertising ? We have shared them in lesser known secrets of twitter advertising and how you can use them for your business boost.[/vc_column_text][/vc_column][/vc_row]
Well written descriptive article with clear direction. I will surely execute these steps in upcoming twitter campaigns.
Thanks.