The demand of digital marketers is increasing day by day. Seeing the tremendous growth in internet usage more and more business are now shifting to online businesses. There a lot of jobs generated related to digital marketing as all brand are putting more focus on digital marketing than ever before.
Brands have realized the importance of digital marketing and are willing to pay a large amount for digital marketing.
Both business and consumer have shifted their interest to digital marketing thus making a huge opportunity for people seeking a career in this field. This is the right time for digital marketing professionals to pull up their socks if they want to earn more.
Are you in the digital marketing business and always wondering how can you increase your income?
If yes, this article is what you are searching for. As a digital marketer, you must understand that your learning will never stop. Trends change fast in the digital world so you need to be updated with the trends.
To become a better digital marketer you must have the hunger to learn. This hunger comes only when you have passion for your work, if your passion is not there you cannot learn something. Digital companies need self-motivators who are eager to become specialists in their particular niche. Because in reality, it is rare for a single person to expertise all field, even if there is one person who expertise all field he will not be able to manage everything at same time
To become an expert digital market you must have knowledge of all the areas of digital marketing but you must be a specialist in your niche. In Rand Fishkin of Moz’s words, you must do T- shaped digital marketing.
It’s not uncommon for companies to find candidates with a broad digital marketing skill set to be a valuable asset as there’s considerable crossover between the different channels. It will also make you better equipped for choosing a more specific path of focus that you can specialize in.
There are 5 fields in which you can expertise and earn much more from what you are earning now.
Search engine optimization (SEO)
Image source: http://thenextweb.com/
It refers to the methodology of strategies, techniques, and tactics used to increase the amount of traffic on the website by obtaining high ranking in the search results page of search engine.
As an SEO expert, you are going to be responsible for driving traffic to your website.
After all, no traffic = no affiliate sales.
The two main sources of traffic for most websites are usually:
- Organic Search
- Paid Advertising
Now more people are connected to the internet, everyone wants their website to be o top. SEO nowadays has become difficult.
The goal of foundational SEO isn’t to cheat or “game” the search engines. The real purpose of SEO should be to:
- Create a pleasant, valuable experience for your users.
- Show the search engines your intentions so that they can recommend your website for relevant searches.
To become a better SEO expert:
Think like your users
Content is plays an important part in SEO rankings, when you plan your keywords strategy for your content plan it keeping your customers in mind. Do keyword research with Google Ad words and see what customers are searching for. Correctly place these keywords in your content. Title tags should also be unique! Think your title as a 4-8 word ad, do your best so that customer themselves will want to click and read more.
Focus on Your Meta Data Too
Meta keywords are not of big importance these days but if you use them make sure you create u unique meta description with all the necessary keywords. Duplicate meta description won’t do you any good.
Social Media Marketing Expert
Social media marketing has two areas. One of the areas is spreading the owned content via social media channels. This can also be done by the content marketing manager or a person in the content marketing team.
However, running paid advertising in Social media requires some expertise. For example, advertising on Facebook has become a complicated task nowadays. New features and targeting options are added every day and a content marketing manager or digital marketing manager cannot handle it on their own.
Live streaming is becoming the new trend
Social media growing big day by day, as a social media marketer you must keep looking for new opportunities social media platforms provide. Live streaming is still a new concept to many but it is a big opportunity that you must grab.
Live streaming apps like Periscope and Blab have attracted a fair amount of audience and are also being used by many entrepreneurs for marketing.
Today the audience wants a personal touch in marketing which can be easily done through social media, grab new opportunities. Try making the customers’ experience personalize, this will help you in building trust factor for your brand.
Search Engine Marketing
Search engine marketing is one of the most important aspects of digital marketing. Search engine marketing is a broad term to define marketing via the search engines, but because Google is the biggest search engine – search engine marketing almost always just refers to marketing via Google AdWords.
Search engine marketers are responsible for bringing the target number of leads and clicks using a set marketing budget. Most of the work is involved in analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns. Often Search engine marketers have to work side by side with Search engine Optimezers.
To do better in search engine marketing
Create a strategy
Often companies start search engine marketing without a strategy and later on regret when they do not get good results. Do not make this mistake; making strategy is important for all tasks.
Make your thorough strategy starting with identifying our targeted audience, their needs and problems and identify how your product serves to their needs. Be clear about your goals and requirements, set your budget and plan your strategy accordingly.
Choose keywords according to your need
The most critical step in search engine marketing is to strategically select the most important keyword phrases for your company. If you do not perform this step properly, your search engine marketing campaign is destined for failure. When choosing the best keywords, it is critical to choose phrases that are not only relevant to your business, but also ones that are searched most often by your target customers. Begin by getting inside the heads of your customers and brainstorm about potential terms your customers use when thinking about your products and capabilities. Ask your salespeople and customer service people what phrases they think are most important. You may even want to ask your best customers. Then, turn to keyword research tools provided by Wordtracker, Keyword Discovery and Google Adwords to create a list of highly searched terms that will drive targeted traffic to your Website.
Content is the most important part of any website, it is your content which decide whether your business will work or not. In online world content represents your business, you cannot got person to person explaining your worth. You need content in every part of your website.
As a content writer you must understand the value of good content. It is your content which represents your brand’s value. Do not think that content creation is just writing blogs and tag lines for the website. It is much more complicate process.
Create content that is of value to your customer, your content could be blogs, webinars, case studies, etc.
To become a better content creator-
Create your content strategy
- To make your content strategy you first need to analyze who your audience is, once you are clear about who your customer is- understand their wants and queries.
Create content that touches the pain points of your customers. When you talk about their pain an automatic personal effect is generated which will help your brand in increasing their reliability.
- Be precise and clear in your content- you need to understand that audience now is not a very patient one so if you think you can sell big content then you are wrong.
Content which is precise and clear appeals more people. Clarity is very important in any content, do not go haywire while creating content. Be to the point and use language that is simple and can be easily understood by your audience.
Market your content properly
This is the mistake many digital marketers do even though their content is of great value still it fails to attract the audience because they are not market properly.
Share your content on various social media platforms and do proper SEO on them.
“If You want to be successful, it’s just this simple. Know what you are doing, Love what you are doing and Believe what you are doing.”
As Digital Marketing is relatively a new field in India, thus providing you with a lot of opportunities. Like any other field you have to be best in what you do. If you get your expertise in any of Digital Marketing field then it is assured you can earn well and get progress in your career.