Disclaimer: This blog highlights some of the important differences between paid and unpaid digital marketing courses or says paid or free Online marketing courses. In no way, this blog advocates one type of courses over other. You must choose the kind, of course, you should take depending on what kind, of course, is suitable for you on the basis of the description given below.
Introduction
I know it is a difficult time for you. The difficult time in terms of understanding the right kind of course that you are supposed to take. There are different types of courses depending on the different kind of requirements that you have. Some are broad digital marketing course, while some are specific courses on any area of digital marketing.
However, all the courses can be classified into two broad categories namely: paid courses and free online marketing courses.
Paid courses are the one which asks you to pay for them while free digital marketing courses are the ones which don’t ask for any commercial payment or money.
This blog will help you in terms of finding out which kind, of course, will suit your requirements.
Paid Courses
Paid courses have many benefits and drawbacks. However below we have highlighted some of the features of Paid courses which will help you identify the difference between paid and free course.
Paid Courses requires investments
Yes, as the course is paid so it will require some fees depend on the institute and the course you choose.
Paid courses give benefits
Like some of the benefits of paid course are
a) Lifetime accessibility to your login
b) Some special access to course material especially to paid students.
c) Access to Test Papers
d) Lifetime access to updated content
Effort Required
Less effort is required as compared to free digital marketing courses. As sessions are taken by experts so you can trust on their knowledge and study material.
Time Taken to understand
Every task takes time same as Paid course also but yes joining paid course will same time as you as compare to free online marketing courses because the experts will provide proper links and material where you have to read it properly and deeply at least you will not waste time on reading random links on blocks.
Qualities of Course
As the sessions are taken by experts so the quality of course material is anyways better than free digital marketing courses.
Industry Recognition
Many of the institutes are affiliated with government bodies so the course and certificate provided is recognized by the industry. At the time of Digital Marketing job interview, the candidate having Digital Marketing certificate gets the priority.
Exclusive research-based Internship
Many Digital Marketing institutes provide internship also. After successfully completing the digital marketing course some of the institutes have the procedure of internship.
Placement support
Some of the institutes help in getting placement after completing successful Digital marketing course form their institute. Might they charge for it or depend on the package you are choosing.
Good Learning Hours
As they are charging you will get good learning hours in paid digital marketing course as compare to free digital marketing course.
Proper assignments based on Practical knowledge
Proper assignments are given after completing particular module or at the end of course. The Assignments are based on the practical knowledge not on the theory which can be copy-pasted from the internet and submitted.
Duration of course
Paid course incurred some cost so the duration, of course, is minimum 2 months rest depends on choose of course and time are taken by the institute to complete it.
Deep study material
As the course is paid and duration is minimum 2 months so deep knowledge is provided on every topic.
Courses are divided into different modules
Paid courses are generally formed in a proper format. Chapters and topics are divided into different modules to avoid confusion among topics. To make it more easy to understand some exercises are given.
Proper Exams are conducted
Some good and famous institutes keep criteria of successfully completing the course by taking an exam and certificate is only provided by qualifying the exam.
Sessions conducted by Digital Marketing Experts
As it is paid course the sessions are taken by well qualified and expert in digital marketing.
Proper study materials
They provide proper study material with free pdf, eBooks, tools, videos, and webinars.
Doubt solving sessions
Proper doubt solving sessions are conducted after completion of every module or certain date is fixed for doubt solving depends on the institute.
Provide practical implications of tools used in Digital Marketing
In paid Digital marketing provide practical knowledge of tools used.
Increase your confidence on knowledge
Paid courses are provided by experts so you can trust the material which ultimately gives you confidence
Possibility of Conclusion
The paid course has set time duration to finish so it is easy to finish the course in given span of time.
Free Courses
Free courses are not bad in terms of the many benefits they provide. From zero investment to shorter completion dates. However before you finalize the type of course, please check the below to identify if free course suits your requirements.
Zero investment cost
As the course of free digital marketing courses, there is no cost incurred.
It is completely free.
Self Study
Many of us are comfortable studying alone in the quiet and since everyone has a different approach to study and self-study is one of them. The free course is helpful for those are self-motivated and can learn from their own.
No doubt clearing sessions
Generally, the free course doesn’t provide any doubt clearing session. They just provide the links or the material to read.
Ways of teaching
Free Digital marketing course generally provides links to topics or videos or presentation and that too with very limited information.
No extra benefits were given
In free online digital marketing course generally, they give extra benefits like free eBooks, free access to a seminar, free access to join any test series or new update in a market. The candidate has very limited access as compared to paid one.
Limited access to logins etc
Free Course providers’ gives very limited access to course materials.They just have access to introduction section of any topic and rest deep knowledge is not allowed. For that ultimately you have to join the paid course.
Only Overview of topics
As the duration, of course, is very short so they just give the overview of topics they don’t provide deep knowledge of topics with practical knowledge.
Very limited learning hours
Free online courses are of short duration courses and they just provide the overview of topics so the learning hours are very much limited.
It is difficult to choose free course over a paid course or vice versa. As it clearly depends on the kind of requirements and goal every individual has.
However, to help you out I must say that if you are only looking to learn digital marketing and are a self-learner, then a free digital marketing course is good for you.
And if you are looking to pursue digital marketing professionally then is suggest go for a paid course as the industry by and large demands for it.
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