Growth Marketing
A full-funnel, experiment-driven approach to acquisition — combining paid media, targeting science and continuous optimization to compound results.
Activities & Tools
Google Search & Display Ads
Drive qualified traffic with targeted search and display campaigns.
Meta & Instagram Ads
Reach and engage audiences across Facebook and Instagram.
Lookalike & Custom Audiences
Expand your reach with data-driven audience targeting strategies.
Landing Page Optimization
Improve landing pages to maximize conversions and campaign ROI.
Influencer Marketing
Partner with creators to increase brand awareness and trust.
Growth Experiments / A-B Testing
Test campaign variations to identify the highest-performing strategy.
Funnel & CPR Optimization
Optimize every funnel stage to reduce acquisition costs and improve results.
Hyperlocal Targeting
Reach nearby customers with precise location-based advertising.
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In this class, you will learn about the most effective machine learning techniques, and gain practice implementing them.