In this blog, we are going to cover some of the challenging aspects of digital marketing and how to excel at conversion optimization so that we can boost results in digital marketing.
What Results to Expect when Hiring Digital Marketing Consultant?
Should you expect results mentioned in the proposal of the consultant?
Well, it all depends on how consultant has shown the results.
In almost all aspects of digital marketing, you are going to deal with lots of unknown people. Hence, the best digital marketing consultants in the world will genuinely not guarantee where your site is going to rank within a year, let alone few months. The same stands true for content marketers, social media marketers etc.
Usually predicted results are nothing more than estimated guesses. Even if you hired the best digital marketing consultant, there are chances that they may overestimate their abilities, without considering external factors. As a client, one of the best things to do is to interview your consultant to explain the aspects of their proposal.
You should ask what they include in their packages. How would they assist you in your marketing campaign? Why should you prefer their services over others? Why should you spend time and money on buying their services?
Replace as many traffic estimates, revenue estimates, and conversion rates as possible with real numbers. It is better to be happily surprised instead of getting unwanted surprises. Once you are pleased with your consultant’s forecasts and strategy, and then only expect them.
Benefits of Hiring a Best Digital Marketing Agency
The overall cost of hiring may exceed $31000 in most cases. To recruit a new employee, a company has to invest in signing bonuses, new equipment and more, which can cost around $10000. Similarly, companies spend around $1200 for each employee as training cost. Hence, they spend $42200 approx. just on hiring and upgrading a new employee to support the marketing initiatives of the company, excluding salary. Even worse, it takes around 8 to 26 weeks for a new recruit to adjust to their job role and start to show their unique potential.
Most companies cannot afford their time and money to recruit just another candidate for their marketing department who may get productive around 6 months later. To promote faster growth, it is better to partner with a best SEO Guy who has skill-set and expertise to drive significant results just from day one.
After running over 350 split tests and 1270 campaigns, analyzing over 15 million visitors, and spending over 2.7 million on testing, we found that most of the marketing agencies are focusing on something else, such as PPC, SEO, SMM, SEO etc. This way, Growth Pixel is the best online selling and digital marketing agency in India which focuses on traffic generation, conversion optimization, and customer engagement.
First of all, experts at Growth Pixel focus on well thought, customized activities to generate traffic on your website. Their conversion optimization strategies garner the attention of visitors and convert them into buyers. They also focus on customer engagement for further repurchase, growth, and word of mouth.
Here are the tips to follow to hire the best digital marketing agency.
Higher Performance, Lower Fees
First of all, you have to connect with the best digital marketing company which focuses on growing your business from bottom line instead of their billings. Nowadays, there are lots of marketing companies aligning their client’s interest with their money. Rather than charging extra, there are some better agencies that prefer their clients’ profits instead of theirs. To reduce your risk and generate ROI, it is best to partner with an absolute pay for performance agency.
Focus on Specialty
When working with B2B clients, a best SEO agency works literally well. You should hire a marketing agency which focuses on serving businesses like yours. Ask who they’ve had the most success with and their existing client roster. Basically, you don’t like to highlight your business too much. A marketing consultant focuses on promoting tech business may not provide ideal results for small business.
Proven Track Record
Request some case studies once you learn little more about their work. A good agency will share their success stories with brands like yours. You may seek engagement case studies to find out how well their campaigns stood the testimony of time.
One of the most frustrating and irritating problems with marketing companies is they overpromise their expertise and experience but junior staff members manage and execute strategy. Ask the representatives about the responsible person for pushing out marketing campaigns and developing strategies. You will definitely want the most experienced marketers who are staffed on account to get the most of your engagement.
How involved you need to be in marketing? Do you have resources available to collaborate on the campaigns? Would you trust your agency to represent your brand appropriately?
Some of the digital marketers perform well when they are allowed to offer full-service campaigns. Some prefer input in each step of development, conception and execution processes.
Resources, Tools & Competitive Edge
Along with expertise and experience, some smart marketers also use different premium tools and processes or technology to save time and give best results for clients. When it comes to prospect for right agency, you should gather the knowledge of how they operate. You need to avoid anyone who uses outdated programs or applications. You need to seek agencies which tinker with flagship tools and get the most of the technology.
Transparency & Reporting
Digital marketing companies prefer to protect themselves by giving reports which just show their success in the past along the engagement. On the other side, best digital marketing consultant gives focus to areas where he has potential to improve so you can rest assured that he is doing his best to grow your business and leave no stone unturned to improve him. So, find the right agencies which are willing to offer periodic reports, which are also accountable for both shortcomings and successes.
Top Questions to ask Digital Marketing Agencies
1. What will Key Performance Indicators be measured?
KPIs or Key Performance Indicators are the measurements of the success of a marketing campaign. You can find out how well the strategy is doing and what to adjust for improvements. Reputable agencies know what to measure according to your business needs. Make sure they measure these KPIs –
- Traffic – Number of visits to your site
- Sources of Traffic – Where visitors are coming from
- Cost Per lead – How much it costs to own a new lead by each source?
- Conversions – Number of visitors who become a lead
- Revenue Per Lead – How much you make for each lead generated?
2. How Long Have You Served the Industry?
New digital marketing giants are popping up on day to day basis, thanks to the emergence of technology. It is vital to figure out if they have experience for marketing your business. Keep in mind their recent company, the more chances for them to make mistakes and not understanding your strategy fully. If it is so, make sure their price is low enough. Be careful! If you hire a newbie agency, the consequences could be dangerous.
3. Who will be responsible for handling our account?
It may seem silly but very important to ask. Most digital marketing agencies claim to bring more business but they really don’t perform well. They actually outsource the work overseas. Though outsourcing saves money and time for both the agency and client, overdoing it could drastically affect your marketing campaign.
4. How will they Report You?
It is very important to measure results, especially for digital marketing. Digital part of marketing is very easy to track. Ask each company about reporting results and what to expect to get when it comes to reporting. It is recommended for you to get a report every month and put it together to track milestones, KPIs, and overall growth.
5. Where Your Company would be in Next Six Months?
It is very difficult to estimate results with a new client. It takes time to understand competitive landscape, industry and test things. Most companies may promise and guarantee the results. Be sure they are not trying to just increase their sales. If they honestly say that it is not possible to guarantee results and estimate it and communicate both negative and positive results in advance, it is best to choose them as they are saying the truth, not what you like to hear.
We hope you’ve got some of the revolutionary ideas, actions, and queries to make it a lot easier to hire a great digital marketing consultant. If you are looking for digital marketing consultancy, be sure to connect with Growth Pixel and get strong digital presence to outperform your competition.