How we increased

Acamor Travel Portal

Lead to Sales Conversion by 72%

getting more leads and conversions
Ankur Agarwal

Ankur AgarwalDirector - Acamor Travels

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CHALLENGES

Leading Travel Portal was trying to promote a new concept of Education Travel on Facebook and was looking to generate interest for the same. The Objective was majorly Engagement


IMPACT

Redefined Goals from just Engagement to getting leads from Social Media. Redefined persona and conducted A/B Variant testing to promote best copy and get more leads.

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More Leads
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More Engagement

OUR STRATEGY

Aiming your right custoemr

STAGE #1

REDEFINED OBJECTIVES & GOALS

  • Clearly defined Engagement Metrics
  • Introduced Conversion Goals
  • Created Conversion Funnel
  • Funnel Optimsation Tests

Stage #2

OPTIMIZED BUYER PERSONA

  • Created User Personas
  • Established User Hooks
  • Identified Critical Areas
  • Created Funnel Path for Users
creating buyers personas

CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A RETAIL STORE

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Stage #3

OPTIMISED AD & POST COPY

  • Content Strategy as per Persona
  • Emphasis on Headlines & Images
  • Ad & Post Copy as per Funnel
  • Testing Copy for Winner

Stage #4

A/B VARIANT TESTING

  • Created Versions of Same Concept
  • Testing on Copy and Concept
  • Identified the Winner
  • Promoted the Winner for Leads
happy birthday jonty rhodes

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