How we grew

Marks & Spencer's

to garner 136% More Engagement

getting more leads and conversions
Deepak Pradhan

Deepak PradhanChief Marketing Manager Digital, CRM & CIU - Marks and Spencer

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CHALLENGES

Marks & Spencer had been conducting an extensive Email Outreach Program with no substantial result. We were consulted for primarily two  objectives:

1)To strengthen their Inbound Marketing
2)To increase footfall in stores


IMPACT

Customer Segmentation, Linked and Automated Email Campaigns and Customer Nurturing helped us achieve the results within 1st quarter itself.

0
%
More Leads
0
%
More Engagement

OUR STRATEGY

knowying your customers

STAGE #1

CUSTOMER SEGMENTATION

  • Identified Product Segment USP’s
  • Created Buyer Profiles
  • Segmented customers w.r.t Products
  • Engagement based Segmentation

Stage #2

TARGETED EMAIL CAMPAIGNS

  • Established Brand feel campaigns
  • Created Segment Specific Campaigns
  • Geography driven Campaigns
  • Re-targeting as per Segmentation
email marketing techniques

CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A TRAVEL PORTAL

MARKETING CAMPAIGN

Stage #3

CUSTOMER NURTURING PROGRAM

  • Email Engagement Campaigns
  • Content Marketing for Products
  • Promoted Up-sell & Cross-sell Offers
  • Re-Engagement Campaigns

Stage #4

SOCIAL PRESENCE & ENGAGEMENT

  • Social Profiling of Customers
  • Social Content Strategy
  • Promoted as per Content Calendar
  • Created Social Response Process
marks and spencer india

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