Optimize your website
Website optimization comprises a set of rules or guidelines that can be followed by website (or blog) owners to optimize their search engine rankings. It is nowadays more important than ever and thus becomes almost necessary for every webmaster to understand the true meaning of website optimization as well as the potential it creates for them. Getting a website designed does not out an end to all your online woes. For the best results, it must be optimized. It’s really important to consider different aspects of website optimization to make the design and the performance better. The advantages that we can attain by optimizing our website also makes it more important to get the website optimized. This is basically a crucial part of web development and maintenance and it can’t be ignored at any cost. Three main aspects of the website optimization will be discussed here separately. This has become really important because it aides in social promotion of your website by increasing website’s trust. Optimizing your website will definitely give you advantage over non-optimized sites as you increase your chances to rank higher.
Optimizing your website for traffic-;
• Keywords research
To drive searchers to your site, it’s really important that you must optimize for the keywords they are searching for. The significant role played by the keywords is evident from the fact that using them in your blog or article can assist it to be visible among the first few pages of the most frequently used search engines for e.g. google, yahoo or bing. That’s why it is really important to make the most out of the things which are available to you. Consequently the traffic will increase and that will eventually accomplish your business objectives.
The best tool to understand the value of keywords is to first know your own website thoroughly by analytics and testing. This serves as a classic web marketing formula. To analyze keywords for optimization, you need to the search the keyword demand for the topic. That’s how you can include keywords in your blog
In order to get the best outcomes, you have to make the right choice of keywords. Even if you are making use of the keywords that have nearly maximum number of searches per day, you have to make it sure that those are not very competitive in nature. You can do a lot of creative work with the chosen keywords brilliantly. If you really wish that the users do not skip your website, place the keywords in your article smartly. It will not only modify the exposure of the website but also assure the customers about the information you provide through your blog. So, we can’t neglect the role of setting a smart and strategic layout for placing keywords.
• Optimize your URL
Including the exact target keyword in your URL also helps to increase traffic for the website. Try to organize the content such that it enables the search engine to read it briefly. A URL is a unique fingerprint that holds a unique location of a website in the internet. Since it produces informative signals to help search engines understand its content. This can certainly increase the probability for the website to get a little boost in the searches.
When seen on a search engine results page SERP), a clear URL would possibly reassure readers a page can deliver what they’re finding out. This can increase the share of individuals that click your site.
Before finalizing the URL for your site, take care of the following points.
• URL must be 100% readable. Search engines are unable to unscramble dynamically generated URLs.in addition to this, avoid using capital letters to avoid any confusion among the search engines and readers.
• While separating words in the URL, use dashes or hyphens instead of underscores. Google has been very specific about this. If you wish to get ranked higher among the other sites, play by their rules. Since their algorithm was written to read hyphens, not underscores.
• Just like duplicate content, a bad URL can get you a penalty if the search engine index any duplicate URLs.
• Make use of canonical URLs. Because, dynamic pages can sometimes develop duplicate content and if you don’t want to get penalized for something that you didn’t intentionally do,make use of canonical URLs.
When you optimize your website, your site becomes more effective for your business. A more effective website can increase revenue for your business through new sales or leads, and reduce cost, through better conversion rates on existing marketing spend, or by reducing customer support needs through better information and clarity for visitors with questions.
• By creating Multi-Purpose Content-
The content should be selected according to customers’ demands. It should include diverse forms as it has to reach different set of users. To boost your sales regular readers should be kept updated as some potential readers are more likely to read your blog.
• Partner with Others and Cross-Promote
Since, you are not playing alone. Therefore, gaining leads will be a tricky job. So what if your website has attracted some faithful customers? Collaborating on a project with the one having more influence than yours and that offers something different, you may hope for the better leads. Cross promotion methods are the most effective ones in this regard. While trying to bring your brand in vicinity of some new faces, cross promotion is so beneficial. No doubt, it takes a lot of time to manage these alliances and it’s really hard to predict whether it is going to work out for your leads or not.
Gone are the days when newsletter was just a term. In this whole new era of web, this has become a remarkable tool for building reputation among users. In order to have loyal customers, send them newsletters and get them into your circle. By making your customers aware of the services and other products, you can make them more selective and it would indirectly cause them to consider your recommendations for future dealings as well.
• Use email marketing
The most convenient method is to reach the users directly through emails. Engage with them such that they just can’t avoid the content you provide them. To make your content extraordinarily amazing isn’t tough either. Email your visitors effectively by making use of images and reinforcing the focus on quality of articles.
Photos that depict the non-personal style of stock photography leave a negative impact on your existing leads. People are smart enough to judge the website quickly on the basis of these images. This makes it more important to make use of the images wisely.
Customers tend to save their time while they are looking for the information on any website. They are more likely to read your content if and only if it is really impressive. Making use of bullets not only makes the layout more attractive but also makes the whole information more organized. Use bullets to make the relevant stuff more highlighted.
OPTIMIZING YOUR WEBSITE FOR ENGAGEMENT
Getting visitors to stay engaged with your website is even more important after driving traffic. There are so many practices and services that can help boost engagement on your site significantly. At the end of the day, you need to have quality content and know what your users want in order to increase engagement. As a website owner, you need to embrace video content and engage users with relevant recommendations. Also, website analytics is free and very insightful. Therefore, you will be able to discover your best performing content. Finally the easiest of all is to improve page loading speed. We will elaborate each of these here as follows.
• Know your content
Here too, quality matters more than quantity. It’s easier to write a long article but what matters the most is the quality of your write up. You may want to keep it short. But customers don’t accept any compromise with the quality of content. A long article, let’s say having 5000 words will be totally useless if it does not satisfy the users. So it’s totally illogical to focus solely on the word count. A lengthy article doesn’t necessarily signify that it would be better. It not only wastes your time but also makes you skip the importance of precision. To the point and a brief blog post is more influential.
Try to be more user friendly while writing an article. Try to cut off irrelevant stuff. Users particularly hate to wait for the answers they are looking for. Keep it straight and help save time of the customers. If you don’t value their time, they won’t wait upon on your website but switch over to some better alternatives that can provide them quick answers.
Another key point that helps your website in getting more exposure is the originality of your content. Repetition is not welcomed anywhere. Why would someone like to re-read certain things. People want something original and if you really want to level up with site’s ranking, it’s better to make use of original quality content. Google takes care of the rest as it tends to provide its users with original content. It also penalizes the websites with any duplicate content.
• Improve user experience with internal linking
Internal links are not only beneficial for search engine optimization but for website visitors as well. Employing an internal linking strategy will allow visitors to navigate your website easily.
If done correctly, this will provide a better user experience and increase engagement. The most popular practice is to interest a user to check the related content. These links are generally placed in side bars or below an article.
Another important thing to be mentioned here is Hyperlink discrimination. Make sure that the links are easy to identify. It’s better to make use of underlined and multi-colored text as it successfully draws a viewer’s attention. Size of the hyperlink matters a lot. Usually, a lengthy hyperlink is easier to identify.
• Optimally Use White Space
Most of the viewers generally complain about the useless blank space appearance of the website. A viewer’s judgement regarding the website depends way too much on this. One should rather focus on how to use this blank space to provide some additional information regarding the content. A lot of blank space does nothing but disappoints a viewer. Leaving no space at all is also not acceptable as this reduces the legibility too. So, a balance has to be attained.
• Improve Page Speed
Saving time is actually the need of the hour. People get frustrated quite easily when they have to wait for the things they are looking for. Same happens while they are exploring a website. Users get irritated when the page of a website is taking years to load. When users do not get quick results they prefer to close the page and switch over to some other website that saves their time.
If your website doesn’t comply with the user’s satisfaction, this will eventually impact engagement withthem badly. So, grab some information about your page speed and if itis lagging the requirement, work on it.