How we generated leads for
a Social Enterprise’s
New Concept of Generating Water
"Growth Pixel helped us gain Distributorship/Leads and generated interest in TG about our product. Their entire Web Communication Design helped us to make this new concept understandable to our End User and even generate Leads/Business Liaisons for the product."
Kirit Goyal
MD - Clean Water Generator Pvt. Ltd.
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CHALLENGES
This Social Enterprise was trying to market its new invention of generating ‘Water from Air’ so that they could go for investment. However since the concept was new., it was very difficult to generate interest for the invention.
IMPACT
Personified the TG to Design optimum Web Communication. Segmented the Visitor to specific Landing Pages. Increased Conversion Opportunities
0
x
New Leads
0
%
ROI of Project Investment
OUR STRATEGY
STAGE #1
TARGET AUDIENCE MODELING
- Laid down Business Objectives
- Gain Consumer Insights
- Matched Consumer Intent with B/s Objectives
- Finding Consumer Touchpoints
STAGE #2
DESIGNING WEB COMMUNICATION
- Mapped Communication Goals
- Created Design for Communication Goals
- Developed Content to Support Design
- Tested Communication
CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A RETAIL STORE
STAGE #3
CONVERSION OPTIMISATION
- Optimised Content as per Test Results
- Created Micro Triggers
- Created Lead Follow-up Sequences
- Developed Upsells to increase Lead Value
STAGE #4
AD PROPOSITION REFINING
- Created Versions of all TG Touchpoints
- Tested Each Version for Optimum Copy
- Identified the Winning Touchpoint
- Post campaign Analysis for TG Insights
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CHECK OUR CLIENT'S CASE STUDIES
