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How we generated leads for

a Social Enterprise’s

New Concept of Generating Water

Akash Ganga Digital Marketing Tasks
Kirit Goyal

Kirit GoyalMD - Clean Water Generator Pvt. Ltd.

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CHALLENGES

This Social Enterprise was trying to market its new invention of generating ‘Water from Air’ so that they could go for investment. However since the concept was new., it was very difficult to generate interest for the invention.


IMPACT

Personified the TG to Design  optimum Web Communication. Segmented the Visitor to specific Landing Pages. Increased Conversion Opportunities

0
x
New Leads
0
%
ROI of Project
Investment

OUR STRATEGY

Creating buyers personas in an efficient way

STAGE #1

TARGET AUDIENCE MODELING

  • Laid down Business Objectives
  • Gain Consumer Insights
  • Matched Consumer Intent with B/s Objectives
  • Finding Consumer Touchpoints

Stage #2

DESIGNING WEB COMMUNICATION

  • Mapped Communication Goals
  • Created Design for Communication Goals
  • Developed Content to Support Design
  • Tested Communication
Conversion Funnel Prospects View - Akash Ganga

CHECK HOW WE ACHIEVED AMAZING RESULTS FOR A RETAIL STORE

Conversion Optimisation - Akash Ganga Lead Generation

Stage #3

CONVERSION OPTIMISATION

  • Optimised Content as per Test Results
  • Created Micro Triggers
  • Created Lead Follow-up Sequences
  • Developed Upsells to increase Lead Value

Stage #4

AD PROPOSITION REFINING

  • Created Versions of all TG Touchpoints
  • Tested Each Version for Optimum Copy
  • Identified the Winning Touchpoint
  • Post campaign Analysis for TG Insights
Akash Ganga Digital Marketing Tasks - Akash Ganga Lead Generation Campaign

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